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Representative imageA company or product problem often has a solution built into it. But entrepreneurs and marketing executives tend to be overwhelmed with problems and overlook the solutions in front of them.
A common problem is technology friction. It is a tangible and intangible barrier that slows the universal adoption of new technologies. This prevents companies from assessing the overall benefits of upgrading to a better business model. Technology friction was common long before the term even existed.
Benefits of cloud migration
Today, digital technology is transforming nearly every industry in the world. This process is being accelerated by the pandemic. Companies that are already digital have weathered the turbulent times of lockdown far better than those that have not. Despite lessons learned from the outbreak, some businesses are hesitant to go digital due to concerns about transition costs and lack of expertise.
But in today’s VUCA world, embracing digital futuristic technologies is no longer an option for businesses. it is a must. His two back-to-back Black Swan events, the pandemic and the Russo-Ukrainian War, highlight the dangers of disrupting his chain of regular supply that could drive companies with traditional business models into obsolescence. increase.
In times of uncertainty, technological innovation can play a pivotal role in ensuring that businesses continue to execute their BCPs (Business Continuity Plans). From 2020 to 2021, countless stores have been forced to close their shutters, and many have gone out of business. However, some chefs and restaurants have managed to weather the pandemic by opening “cloud kitchens.”
Importantly, the cloud itself is emerging as a catalyst for further growth for a variety of companies and industries. But organizations no longer need to fear moving to the cloud. Several companies are managing their enterprise securely, reliably and seamlessly, facilitating their move to the cloud. In essence, cloud adoption transforms how companies work, aligning business and technology agendas to drive more productive results. Partnering with cloud consultants ensures your enterprise migration is accomplished with minimal risk and maximum scalability.
Impact of digitization
By applying technology in its simplest form, some companies have emerged as multinationals expanding their operations and serving the needs of their current and future customers. An important milestone since the Industry 3.0 revolution has been Digitization for enterprise technology companies to conduct their day-to-day operations by adopting digital solutions and services. This smoothly resolved the issue of social distancing restrictions during the pandemic that prevented people from shopping at the market.
For tech marketers, it’s not enough to just increase sales. It is also essential to convey market demands to our product development department. Otherwise, it can make all the difference between success and failure.
Over the past few quarters, sales for one of the most popular smartphone brands have dropped significantly year-over-year. Through market feedback, research, and social media posts, the company’s users look to other smartphone brands to develop products that align with customer needs, market trends, and ease of everyday chores. you know you’re heading.
Marketing new technological interventions is not easy. There is usually no technology that has immediate market acceptance. All technology-driven products overcome multiple hurdles on their way to mass adoption. Examples include cloud computing, artificial intelligence, digital communication media, and 3D. Either way, the innovation ran into technical friction. Nevertheless, leveraging market information and insights during the pre-sales and product development stages can ease the path to mass adoption.
Significance of product positioning
The latest edition of Marketing Management by Professor Philip Kotler argues that marketing is no longer limited to the 5Cs of communication. Rather, it has now been reconstructed into his 7Ps, which encompass all stages of the business cycle: product, price, location, promotion, people, process, and physical evidence. Therefore, the digital world has emphasized the role of marketing, taking on a more nuanced role than simply overseeing promotions.
In addition to the above, marketers cannot overlook the importance of: Product positioning. That wrong product placement can mean the kiss of death is best illustrated by TATA Nano. Promoting it as “the cheapest car in the world” didn’t bring that prospect to fruition.
Hindsight wisdom shows that this was a highly counterintuitive positioning that backfired terribly. Nearly all consumer cohorts prefer to own a car, as cars are coveted products. But how many ambitious people would want to own the cheapest car in the world?
As mentioned earlier, technology friction can manifest itself in tangible and intangible forms. Therefore, lessons learned from past failures can serve as a marker for avoiding the pitfalls of poor positioning and lackluster marketing. Given the challenges in a volatile marketing environment, new-age marketers must be more analytical and rational when driving innovation and technology solutions. It’s the best way for businesses large and small to seamlessly and successfully overcome technology friction barriers as they move to digital and cloud.
Buzz celebrates the “magic” of low-code and no-code platforms as it encourages marketers to experiment with features and innovate quickly. So how do these platforms actually help your business? LCNC technology enables executives with little or no specialized coding experience to build and modify applications, thereby allowing experimentation. be promoted.
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