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Matt Lionetti and Tyler Whitman of The Agency and Sarah Desamours of Douglas Elliman shared their strategies for credibility with attendees at Inman Connect New York on social media on Wednesday.
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In today’s digital age, some people may feel they “know” the person before meeting them in person.
what is the key? The agent who creates canonical digital content said Wednesday at his “Anti-Trend: Using the Power of Reliability to Stay Connected with Clients When They Need It Most” event at Inman Connect New York. said in a panel entitled Hosted by her Giselle Ugarte from The Talent Brokerage.
Giselle Ugarte
But finding your voice in digital marketing like social media is easier said than done.
Co-hosted with Matt Lionetti of The Agency over-ask Podcast said it took him about three years to figure out what style of digital marketing he wanted and what kind of online persona he wanted to adopt.
“I didn’t know what was going to happen,” Lionetti said. “I was trying to be what people wanted me to be.”
Eventually, he realized that short comedy videos were his niche, and they started gaining popularity.
Douglas Elliman’s Sarah Desamours started by creating separate social media pages for her personal and professional life.
Sarah Desamur
“Well, just for fun, here’s one personal thing. [on my business Instagram] Engagement has improved significantly,” said Desamours.
But when she started experimenting with adding a little more personal life to Instagram for business, she said she “got judgment” from other agents in the industry.
But Desamours has stuck to her instincts and has gained more engagement and more clients since she started being more open about her personal life online.
Tyler Whitman and Star of The Agency million dollar list new york says he accidentally learned how much credibility affects his social media engagement.
“I documented my weight loss journey,” Whitman explained, noting that he was an early adopter of Instagram. In the meantime, I realized that it was real. [media] strategy. “
Tyler Whitman
“I’ve always learned to be honest, which makes me more approachable as a result,” he continued. During these six months, he said, his follower count increased from about 200 to 12,000.
At the time, another real estate agent told Whitman, “This is career suicide.”
That charm is what ultimately helped him succeed Million Dollar List New York.
For Desmours, sharing the “ugly” parts of her life on social media may have actually saved her life, she said.
“I live in Miami and share my lifestyle,” said Desamours. “But I also shared when I had a health problem. I had a rash all over my body and I didn’t know what it was. [Instagram] story.
Desamours consulted a doctor about it and eventually had surgery.
“People really relate to it and it got me a lot of referrals,” she added.
Matt Lionetti
Ultimately, panelists said agents should strive to post about what they are good at that others can relate to.
“It doesn’t have to be comedy. It doesn’t have to be creativity. It has to be you,” Lionetti said.
“I think everyone can relate when I share my story,” Whitman added. “It just maintains a more organic connection.”
And those stories don’t have to be perfect or scripted.
“You don’t have to force yourself to follow the script,” she said.
Email Lillian Dickerson
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