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Quorn has launched a new marketing campaign designed to show the UK’s largest poultry lovers that Quorn products are ‘just as good as chicken’.
The So Tasty campaign, which launched on January 1st, is expected to reach millions of consumers across multiple platforms including TV, digital, social and PR. This effort will be supported by a mass sampling campaign to bring Quorn’s poultry products to new consumers.
Adam & Eve DBB’s creative campaign depicts an “end of the night takeaway” where partygoers typically carry boxes of nuggets or chicken burgers. However, the ad reveals that no chicken was consumed at all, instead it was Quorn.
Gill Riley, Marketing Director, Quorn Foods UK, said: “We are hitting that right with this campaign. Our range of products rivals chicken in taste and texture. We are investing in
The ad highlights Quorn Crispy Nuggets, Quorn Crunchy Filet Burger, and Quorn BBQ Sticky Wings.
The campaign will also be supported by Gondola End promotions throughout January to ensure the product is affordable to more consumers.
“This new advertising campaign will show the UK’s largest poultry lovers that our products taste as good or better than comparable meats and are perfect for any occasion.
“We want meat lovers to try Quorn. We know the reaction is ‘I can’t believe it’s not chicken!'” ”
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