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Congrats! Invited to be a guest on a podcast.
Podcasting is really just a digital form of storytelling, and as we discussed in a previous article, storytelling is one of the most effective ways to engage with your audience. It has never been more important than in today’s world with short attention spans and huge audience potential. In fact, almost 60% of all US consumers listen to podcasts. Consider your ROI!
In our last article, podcast experts Marla Isackson, Beth Silver Pilchik, and Susan Salenger shared tips on how to get your podcast spotlighted. Once you’ve secured an invite, you should prepare to become the most effective storyteller. Remember, one good conversation can lead to many more invites down the road.
too prepared.
Podcasts should never be improvised, advises Silver Pilchik. Preparation is key.
Part of that preparation involves adhering to the host’s process, says Ed Kless. As the Soul of Enterprise podcast host puts it, “I don’t know how many guests have come in unless you send me a bio to introduce yourself.”
It’s also very important to listen to past episodes to learn about the typical format and scope of an interview, the host’s interview style, and the typical conversational pace. Isackson recommends researching your podcast audience so you can tailor your response to their needs and interests. You can do this by following the podcast and reading the comments on his social media.
Then practice what you will say. Ask your host or producer ahead of time for a list of potential interview questions and practice your answers aloud. It’s also helpful to articulate three key messages you want to convey and have three great stories or anecdotes from him related to that topic to add color and dimension to your discussion.
Surranger says that over-preparing can make you nervous. “Over-preparing builds confidence and prevents ‘blanks’ when you get too nervous and forget what you want to say. “
test 1..2..3
Recording a podcast in your host’s studio doesn’t require any equipment or space. But now many podcasts are recorded remotely. In that case, well in advance of recording, you’ll want to make sure it’s set up properly. Do a “tech check” to make sure your microphone and earbuds are working properly, and find a quiet place where you can record conversations and are free of distractions. Mute your phone and set your computer to silent mode.
Let them know you are an authority.
You were invited to the show because you are recognized as an expert, so it is important that you present yourself as an expert. Speak up with confidence and provide thoughtful and persuasive answers during interviews. However, you should never be seen as having an ego or an arrogant attitude.
Be a good conversationalist.
A good podcast guest builds a genuine relationship with the host and is fun to listen to. Always participate fully in the conversation and listen carefully to questions so you can respond appropriately, he advises Isackson. Speak clearly so that your answer can be heard correctly and recorded. Also, the organizers want to make sure the interview takes place within the allotted time, so don’t be rambling. Pay attention to the cues from the organizer to summarize your responses. And, importantly, don’t get kicked out of the game if the host asks a question that isn’t on the “approved list”.
Another helpful tip is to use the host’s name frequently in responses. This keeps the conversation warm and authentic.
look at the part.
Many podcasts are videotaped, so you can watch the conversations on platforms like YouTube and Patreon. As we discussed in a previous article, you can find out in advance if the conversation will be videotaped and plan your clothing, hair and makeup accordingly. Please have a suitable face photo ready for use.
Have a good intro and outro.
“I think the first question is the hardest,” says Salenger. “It takes seconds to find your stride.” To overcome that initial fear and engage listeners from the start, practice your opening remarks to set the tone for the rest of your podcast. Perhaps you want to thank your host for inviting them and confidently dive into the responses you practiced before recording. Know in advance how to end the conversation.
finish the work
Just because you wrapped a podcast doesn’t mean your job is done. Two important things remain. Be sure to thank your host. How you do that (notes, emails, texts, phone calls, bottles of wine, etc.) depends on how comfortable you are with the host and the podcast format. Also advertise, advertise, advertise. “My clients know they need to promote their podcasts on their channels. It’s a must and a two-way relationship,” he says Silver Pilchik. Share the link to your podcast on your social channels and tease your followers with short but engaging dialogue clips. Also, always tag the host and podcast name.
Podcast guest participation has been called “the killer content marketing tactic of all time.” Winning a guest spot on a podcast is a real treat, so proper preparation before recording can help you take advantage of that win and maximize your results.
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