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Konark Gaur, CMO, PilgrimPilgrim appoints Konark Gaur as Chief Marketing Officer. He is the former Head of Business for his Marico and brings nearly 20 years of experience in effectively building successful businesses in the Indian and global markets.
His expertise in scaling businesses from scratch A pilgrim’s journey to becoming a strong player in the personal care sector. As CMO, Gaur will lead the marketing and commercial strategy to pave the next phase of the company’s growth.
Pilgrim aims to triple its current run rate by 2023, and Gaur will closely lead marketing efforts to introduce new categories to its beauty and personal care range. He will also focus on building a multidisciplinary team and will be hiring key positions in his next two quarters.
For over 18 years, Gaur’s has been building strategies and innovations to lead Indian and global consumer brands for leading FMCG companies.
Anurag Kedia, co-founder and CEO of Pilgrim, said: 2023 will be a pivotal year for our growth journey, with Konark poised to build a trusted brand in the personal care industry with consumer insight-driven marketing strategies at the helm. “
“Pilgrim is committed to bringing beauty secrets from around the world to Indian consumers in an accessible way,” said Gaul. built to satisfy the unmet desire of millennials to experience global beauty products at an affordable price. We curate and innovate global experiences. This is what excites me most about the company, its founders, and their vision. During this critical time, we aim to expand awareness and growth across multiple channels and accelerate Pilgrim’s journey to becoming the most preferred and loved brand in the beauty and personal care industry. ”
“Terms of the deal were not disclosed,” but a joint statement said the VLCC founders “will continue to own a sizeable stake in the company.” “The investment underscores Carlyle’s overall belief in India’s long-term economic and domestic consumption growth, and the team will focus on the premiumization of its products and the growth of the rising middle class to established brands. We believe it is characterized by changes in preferences between people,” they said in a joint statement.
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