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Former global chief marketing officer of The Coca-Cola Company, Peter Seely, who worked for Columbia Pictures for six years, died December 15 in Palm Springs, California from complications following a fall. he was 82 years old.
Sealey worked for The Coca-Cola Company for over 20 years, during which time the beverage company acquired Columbia Pictures. Following the acquisition, Sealy was promoted to President of Global Marketing for Columbia Picture Studios, marketing films such as “Tootsie,” “Ghostbusters,” “The Karate Kid,” “Stand By Me,” and “La Bamba” throughout the 1980s. provided the expertise of .
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During his career at Coke, Sealey famously created the “Always Coca-Cola” campaign, which represented the brand’s polar bear mascot.
“People were calling our office asking when that commercial would be rerun so they could see it,” Seeley previously said in a 2021 interview. “I am proud of the effectiveness of that campaign.”
Sealy remained with the company until 1993, when he retired to pursue a different career path as a global speaker, consultant and expert witness. He has also advised other companies such as Sony Corporation and United Parcel Service.
At the same time, Seeley shared his knowledge in the university environment as a professor at Stanford University and the University of California, Berkeley. He also went on to teach at the Drucker School of Management at Claremont Graduate University, where he previously earned a PhD in Information Technology.
Outside the classroom, Seeley’s philanthropic efforts include giving to Eisenhower Hospital in Palm Springs and an international program of negotiations at Harvard’s McLean Hospital. He also awarded his Peter S. Seeley Professorship in Marketing at the University of Florida, where he earned his bachelor’s degree. He also made a donation to the Peter and Elizabeth He Seeley Adoption Center at Palm Springs Animal Shelter.
Seeley is survived by his wife, Elizabeth Seeley. his daughters, Karan Fisher and Rainie Temkin; his daughters-in-law, Catherine Lu and Jane Lu Ionita; His stepson, Mike Fisher, Andrew Temkin, Serge Lou Ionita. his five grandchildren; And his dogs, Megan and Frankie.
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