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New Delhi: The pandemic has changed many perceptions. With no events or physical brand launches during the pandemic, his organic content marketing has become the weapon of choice for traditional marketers. Today, it holds its importance and marketers are discovering its impact. According to the Content Marketing Institute’s Insights for 2023 Research Report, 71% of his surveyed B2B marketers say content marketing has become more important to their organization in the last year.
That said, only about 29% of respondents believe their organization is successful with content marketing skills. This is for a variety of reasons, including the need for knowledge on how to devise an effective content marketing strategy, access to content marketing experts, and additional staff.
In a depressed digital world, brand leaders are looking for broader yet focused reach, digital impact generators, flexible and customizable, creative and templated to influence overall business results. Not seeking cost-effective campaign standards.
In India, marketing and communication specialists have stepped in to address this huge gap. Among these companies, Mumbai-based MediaValueWorks (MVW) has achieved great success in its organic content marketing niche. The company has experienced an increase in inquiries of over 200% in the last two years.
MediaValueWorks founder Rachana Chowdhary said: .”
Knowing detailed facts about your customers, understanding different target markets, visualizing your customers’ customer needs, research and data about your competitors, and knowledge of ethics and governance are the foundations of your core organic content strategy. essential for inventing. The company’s results-focused content strategy goes far beyond SEO and links.
The surge in demand in the organic content market is due to a variety of reasons.
– Account verification on social media platforms
– Fewer ads across categories
– Niche and targeted outreach solutions
“Our customer’s disruptive solutions are highly custom-driven, and driving any form of content through algorithmic routes has often been difficult. Recognized as one of the 100 Most Influential Marketing Leaders in 2020. Specializing in helping startups, small businesses, and large corporations in the B2B space, Datar helps customers breakthrough through creative marketing ideas. We help you achieve sustainable revenue growth.
The multi-mission company also recently announced expansion into the US market. Customers served by MediaValueWorks include Indian and international corporations, SMEs and start-ups in over 36 niche business categories.
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