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Morrisville, North Carolina — A special group of college students learned how to help grow a small, minority-owned business.
This includes partnerships with North Carolina State University and technology giant Lenovo to train students to pursue careers in the marketing business.
On Friday, students visited RTP’s Lenovo campus to learn how local minority business owners can better monitor marketing trends and increase profits.
Jana Lindsay, a marketing major at Bennett College, was part of the training opportunity.
“Being a business owner myself, I know how important it is to market your business,” she said.
Lindsay owns the Black Belt Soap Company, which sells fragrances and is a black-owned business. ”
She and other attendees in the session learned about special software developed and designed at North Carolina State University that helps businesses know what their customers want and when.
Delysa Matthews of Wilson Textile College at North Carolina State University taught the group about the special software developed at the university.
“Our data science program gives them access to free software that can help them take all the data they have and make better decisions,” Matthews said.
Lenovo provides technology and instruction to help students get the most out of their data visualization tools.
Gerald Youngblood, Lenovo’s Chief Marketing Officer for North America, said:
That STEM-based knowledge helps people like Lindsay make better decisions in the business world.
“Learn about trends and data, their importance, and how to follow data to drive business success,” says Lindsay.
Lenovo and North Carolina State University’s Data Trade Gateway Program, historically limited to predominantly black colleges and universities, is in its second year.
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