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Ajay SimaAjay Simha, Director of Marketing at Nivea, has just published his thesis after a one year and eight month term. Simha has updated the same on his Linkedin profile.
At Nivea, he is responsible for complete end-to-end management and market share delivery, driving home penetration, improving the brand funnel, driving master brand health and equity, and driving innovation at scale. Developed and deployed.
Simha also managed subcategories such as Digital Marketing, Media, Activation and Communications, Consumer and Shopper Insights, and PR.
Executive is a senior marketing and brand strategy expert with over 11 years of diverse experience in leading global consumer goods companies in the Middle East and North Africa region.
His areas of expertise include complete P&L management for categories or portfolios. Brand strategy development and deployment, brand activation and launch, innovation and new product development (NPD), digital marketing and communication.
This was Simha’s second stint with Nivea. From 2010 to 2015, he held various roles with the organization.
Simha has also worked with Beiersdorf (Nivea’s parent company) as Regional Marketing Manager in the UAE for over five years. Hindustan Unilever, HP and ABB are other organizations Simha is associated with.
Simha’s Linkedin update says: Beiersdorf, Nivea India; 12 years and 7 months since joining this location as ABM.
“Many different assignments, two countries of residence, countless hours of learning, lots of fun, interacting with so many colleagues from different cultures, many of whom are now lifelong friends. Brand KPIs have consistently moved northeast over the last few years, but what remains essentially are the fleeting moments of great success, a few difficult tumbles, the It was a challenge, an opportunity, a conversation or activity that excited us.It was pure joy and fun,” the post read further.
He is a leading professional with experience working in the consumer electronics and IT industries. Additionally, he is proficient in marketing management, digital strategy, direct marketing, digital marketing, social media marketing, integrated marketing, and advertising.
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