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The Beastie Boys once rhymed about “Sure Shot” on their chic single from 1994’s “Ill Communication.”
And the Brooklyn crew will celebrate the 50th anniversary of New York City’s street sound with a new photo exhibition, Hip Hop: Conscious, Unconscious, at Manhattan’s Fotografiska (281 Park Ave. South). One of the classic rap acts caught on. The Bronx before conquering the world.
Spotlighting everyone from golden age groups like Run-DMC and Public Enemy to solo superstars like Jay-Z and Cardi B, the expansive showcase runs through May 21. It focuses heavily on the genre’s gritty New York roots.
“People need to remember that hip-hop originated in the streets,” said Sasha Jenkins of multimedia hip-hop company Mass Appeal, who co-curated the event with Hearst visual director Sally Berman. increase. “I never imagined that one day it would become a global language that many people would consider to be their native tongue. After 50 years, it is amazing to see the impact.”
From iconic images to outtakes of famous shots to fresh finds, the exhibit began in 1973 at a party in the Bronx when DJ Kool Herc introduced the “breakbeat” to MC’s rap. A dope exhibit of the evolution of hops. that’s all.
“From these street gangs, fashion creates its own vocabulary and eventually rappers have their own clothing brands,” said Jenkins. “You see the evolution of money, how money changes… how New York changes in so many ways. And of course, it’s not just New York.”
This exhibit emphasizes the importance of imagery in hip-hop. “Hip-hop is all about looks,” said Jenkins. “The energy that comes from poses is much more important in hip-hop than in rock and roll.”
And with “Hip-Hop: Conscious, Unconscious,” Rap gets the photoretrospective prop it deserves 50 years later.
“The bottom line is that rock ‘n’ roll today isn’t as influential as it once was,” said Jenkins. “Hip-hop is the dominant voice and the dominant language all over the world, so it’s only natural that hip-hop ultimately came to earn respect and credibility and opportunity.”
Salton Pepa
Salt-N-Pepa was photographed on the streets of the Lower East Side by photographer Janet Beckman prior to the release of their debut album in 1986. “At the time, I lived on Avenue B and he lived on Eighth Avenue,” Beckman told The Post. “It was a sunny, hot day, so I took a walk around the neighborhood. We went to the deli, they got some sodas, and this little neighborhood girl just passed by. It was caught.” It was just one of her moments.”
Beastie Boys
In 1985, the Beastie Boys blasted boomboxes in Radio City for a year before fighting for the right to party on their debut album, Licensed To Ill.
Queen Latifah
Before she became an Oscar-nominated actress, Queen Latifah rapped with pride in a 1990 shoot with photographer Jessie Frohman in her West Village studio. “She was very young. I think she filmed when she was 19,” he said. “And I wanted to get out of the B-her-boy image they’re posing for. I wanted to put something a little more under the surface.” Here we come. “She was wearing that hat of hers. She put her gold piece on it herself,” Frohman said. “She’s proud, confident, fantastical, like some kind of superhero.”
public enemy
Public Enemy released their debut album “Yo! Bum Rush The Show”.
grandmaster flash
Grandmaster Flash (middle) mixed it up with Debbie Harry, Fab 5 Freddie and friend Chris Stein when they were together making Blondie’s iconic “Rapture” video in New York in 1981. rice field. After Harry saw Flash perform at a club called Webster’s Gym, the singer approached his DJ and said, “I’m going to make a record about you,” Flash said in a post in 2021. I reminisced. ! ”
de la soul
De La Soul brought the power of flowers to the Apollo Theater in 1993. That same year, Long Island-born his trio of Trugoy (from left), Posdnuos and Maseo released his third album, Buhloone Mindstate.
Fugees
Wyclef Jean and Lauryn Hill — the exes that inspired her “ex-Factor” — were in the Fugees’ top formation in 1993. The year before they killed us so gently with their debut album, Blunted on Reality.
Notorious BIG
It turns out the Notorious BIG lived big in 1994. That same year, he released his classic debut on Insta, Ready To Die. Killed him in 1997.
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