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Quality content isn’t the only thing that makes streaming services stand out among their competitors. Improving the user experience is a key factor in reducing churn. On Monday, Netflix rolled out an update to his iPhone app, introducing a revamped interface featuring a new billboard layout, new card transitions, new animations for both the launch and profile screens, updated haptics, and more. Did.
“We recently updated the Netflix iOS app with better visuals, more responsive interactions, and motion design. Features include themed backgrounds for shows and movies, new profile animations, and more,” a Netflix spokesperson told TechCrunch.
Former Netflix Product Designer Janam Trivedi murmured About the update along with a video showing the new version of the app. Trivedi wrote that the app “wanted to be more fluid, fun, and polished.”
When iPhone users open the Netflix app, they see large cards of movies and TV series that take up most of the screen. This billboard layout is done to promote recommended titles available on the streaming service. What’s interesting about this update is that the cards now use the parallax effect. This means that the wallpaper moves or shifts slightly when the iPhone user tilts the device forward or backward. Also, the title card is now surrounded by a colored border, which is a dominant color in film and television artwork.
Also, the “info” tab at the bottom of the card seems to have been removed. Instead, users can simply click a card to go to another page with information about the show or movie.
Previously, card transitions in apps weren’t very fluid. Selecting the title simply slid up the information section. A new card transition makes the card bigger and fills the information screen.
Another interesting update is the profile screen animation. Instead of the classic side-slide action that happened when a user switched profiles in the old app, the user now sees the profile as his icon jumps to the center, gets bigger, then shrinks to normal size, and slides across the page.
Netflix subscribers are likely to enjoy an update to their iPhone app as it makes navigation feel more fun and interactive.
Updated on January 17, 2023 at 5:52 PM ET to add a statement from a Netflix spokesperson.
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