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Christmas Day has long been the NBA’s mandate on the American sports calendar.
Excluding Sundays.
With Christmas falling on a Sunday this season, the NFL was expected to take full advantage of the first-ever holiday triple header and dominate the ratings. But that didn’t seem to hurt the NBA, which has seen a significant increase in viewership in his five games from 2021 onwards, although he has significantly underperformed the NFL.
The Green Bay Packers’ victory over the Miami Dolphins on Sunday averaged 25.92 million viewers on Sunday, according to Sports Media Watch, the eighth-highest viewership of the NFL’s season and the league’s all-time high. It was the second-highest number of Christmas Day viewers in the world. The Los Angeles Rams’ defeat of the Denver Broncos on Sunday saw him draw second with 21.67 million viewers, while the Tampa Bay Buccaneers’ win over the Arizona Cardinals saw him draw 17.15 million viewers. recorded the person. The Packers-Dolphins game surpassed the average viewership of all his five NBA games combined (21.8 million), and the Rams-Broncos nearly matched.
But that wasn’t necessarily bad news for the NBA. That biggest draw was his ABC broadcast of the Boston Celtics win over the Milwaukee Bucks, where he averaged 6.08 million viewers. In his four other NBA games broadcast on ESPN and ABC, he drew 4.75 million viewers per SMW (Grizzlies vs. Warriors) from his 2.52 million (Suns vs. Nuggets). .
Despite the gap between itself and the NFL, the numbers showed an improvement for the NBA over last season.The five games averaged 4.31 million viewers, according to SMW, up from an average of 408 in 2021. 5.3% increase from 10,000. The Bucks vs. Celtics game saw him 9% higher in average viewership than the Warriors vs. Suns game in the same window in 2021.
Both this year and 2021, the average NBA Christmas viewership is down from 4.47 million in 2020. But those games mark the postponement of the NBA’s opening day in a sports calendar affected by COVID-19.
For the NFL, the numbers confirm the NFL’s dominance in American sports. Will they encourage the league to keep playing on Christmas Day?Sunday was the league’s first Christmas triple he header, but it was his third straight Christmas in NFL football.
In 2021, when Christmas falls on a Saturday, the league played a doubleheader. He played one game in 2020 when Christmas was on a Friday. 2019 is the latest Christmas without an NFL game.
A bad game between the bad teams of the Broncos and the Rams roughly equals the viewership of all five NBA games combined, so there’s no reason to think there will be no more NFL games at Christmas.
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