NBA and StellarAlgo Collaborate to Streamline Fan Data Across Channels

Dive briefs:

• The NBA has entered into a multi-year, league-wide partnership with fan engagement platform StellarAlgo, according to a press release.
• The deal will give all 30 NBA teams access to StellarAlgo’s platform. The platform provides a single view of consumer engagement across venues, e-commerce, social media, marketing and advertising channels.
• The move follows additional efforts over the past year in which the NBA has focused on expanding its global footprint and more innovative marketing strategies as the way fans continue to consume sports content. Thing.

Dive Insight:

The NBA’s partnership with StellarAlgo comes at a time when the league is making aggressive moves to expand its global market. For example, the league’s marketing and production division recently partnered with Horizon Media’s sports business, becoming the first subdivisional partner to strategize growth opportunities and metaverse activation. The league revamped its app last September, apparently taking a page or two from TikTok to share content more effectively.

The latest move with StellarAlgo could help the league identify and engage new and existing consumers. The platform provides an aggregated view of large amounts of consumer data inside and outside of sports venues, allowing the NBA to analyze trends across all 30 teams and uncover best practices in one place. The deal builds on existing relationships StellarAlgo already has with four of his NBA teams (Brooklyn Nets, Milwaukee Bucks, Portland Trail Blazers and Sacramento Kings).

“With over 200 million fans and 5 billion data points, our technology not only drives organizational success, it makes it easier to become a fan,” says Vincent. IrkandiaCo-founder and CEO Stella Argo in a press statement.

The NBA’s equity investment in StellarAlgo highlights the growing importance of leveraging first-party data across channels.

The drive to reach consumers in non-traditional ways will continue to shift the way fans consume sports content in favor of online experiences, further increasing the competition to retain audience attention. Inside, it’s emulating what other leagues are experiencing. As fans, especially millennials and his Gen Z, consider engaging in sports on non-linear platforms such as social media and streaming, it will be important to have a complete view of their interactions. There is a nature.