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NAIROBI, Jan 3 (Reuters) – Grammy-nominated Kenyan musician Bieneme Altha whirled on stage in a puffer jacket to match his pink trousers to waves of fans. , and many fans are capturing the moment on their mobile phones.
As the Nairobi concert wraps up, Alusa continues to make connections and profits through HustleSasa, a digital streaming and payments platform. HustleSasa was co-founded to help artists recover from lost revenue due to the coronavirus lockdown.
Officially launched in November 2021, HustleSasa allows singer-songwriters and fellow creators to stream music, sell branded merchandise, concert tickets, food, fashion, and other services in one mobile phone application. You can
Artists and vendors sell their products directly to the marketplace with no set-up costs or monthly fees, avoid the hefty fees charged by some apps, and receive instant payments via bank card or mobile money.
“Our region has one of the lowest payout rates in the world compared to other streaming platforms, but with Hustlesasa you get real-time value for money,” said Alusa. increase.
Grena Ziwani, who runs fashion boutique Pink Savannah in the capital Nairobi, said she was able to scale her business online and monitor inventory and sales. “I didn’t even have a website, but now it’s so easy,” she said.
Yaba, another Kenyan musician, said the app’s streaming service allows him to make more money and connect directly with his audience. “As a musician fighting for the top, I’m different from other platforms when it comes to streaming,” he said at his studio in Rongai, western Kenya.
Artha said they are in talks to expand operations across the continent, from Ghana to South Africa.
“It’s the future of ticketing, it’s the future of merchandising, it’s the future where we have the power and the future.”
Reporting by Jefferson Kahinju, Writing by Hereward Holland, Editing by Mark Heinrich
Our standards: Thomson Reuters Trust Principles.
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