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74% of companies say partnerships are a top priority for their business. DesignRush shares its most notable partnerships this December.
Miami, December 30, 2022 /PRNewswire-PRWeb/ — 74% of businesses see partnerships and affiliate marketing campaigns as a top priority for their business, according to the Partnership Survey. In fact, 54% of them reported that the partnership helped drive more than 20% of their company’s total revenue, highlighting the importance of this strategy playing a key role in growing their business. increase.
DesignRush, the B2B marketplace that connects businesses and agencies, tracked trends in partnership marketing and shared some of the latest notable partnerships this December.
1. Partners with new live streaming service Livebox and Tumblr
Tumblr has partnered with Livebox to launch a live streaming feature for US-based iOS and Android users. The investment in video allows the platform to challenge and compete with rival Twitter.
2. NBA Entertainment Partners With Horizon’s Marketing Division
NBA Entertainment partnered with Horizon Sports & Experiences (HS&E) to help the NBA expand into global markets. The goal is to bring fans “closer to the game” through HS&E’s expert branch, the Metaverse, providing basketball fans with related services such as virtual reality games and interactive experiences.
3. Netflix Partners With White Claw To Create Knives-Themed Mystery Game
Hard seltzer White Claw teamed up with Netflix to release ‘Crack the CLAW™’. This is a mystery game that pays homage to its new sequel, Glass Onion: A Knives Out Mystery. Limited editions are available for purchase and will be available while supplies last.
4. Coca-Cola partners with music mogul for ‘recycled records’ sustainability campaign
To mark the switch from green to clear plastic, Coca-Cola Mark Ronson & Madrib. The ‘Recycled Records’ sustainability campaign resulted in his library of original 7-track sounds, allowing customers to not only listen to his EPs but also ‘reuse’ beats.
For more information on these partnerships, read the full news feature on DesignRush Spotlight.
About Design Rush:
DesignRush.com is a B2B marketplace that connects businesses and agencies through expert reviews, agency ranking lists, awards, knowledge resources, and personalized agency recommendations for curated projects.
media contact
Maja Skokleska, DesignRush, 8008565417, maja@designrush.com
SOURCE design rush
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