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2022 will be another blockbuster year for the mobile industry. Mobile apps have fueled the creator economy and brought in incredible revenue.according to Data.aiAccording to the latest State of Mobile report, users will spend $5.6 billion on short-form video apps in 2022. 55% increase YoY.
Data.ai (previously known as App Annie) compiled its year-end report by measuring viewership and consumer spending for top apps across different categories. Short form revenue growth 3.1 billion hours watched Caused by short-form apps in 2022.
As a matter of course, tick tock It had the greatest impact of all short-form platforms. In 2022, the ByteDance-owned phenomenon surpassed him as the second non-gaming app $6 billion in lifetime consumer spending.
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The number of TikTok downloads 3.5 billion times In all. YouTube downloads are only half that, but data.ai ranked his Google-owned platform as the world’s most downloaded video streaming app. (TikTok was not in that category.)
YouTube, TikTok, and Netflix are the top three apps on data.ai’s ranking, powering the global entertainment revolution in 2022. That shift is happening in regions like Southeast Asia and South America, where content-hungry consumers are spending more and more money. Time to mobile devices.In Indonesia, the average consumer nearly 6 hours a day on their app last year. Brazil, with about 5.3 hours per day, ranked her second on that axis.
Data.ai CEO Theodore Krantz said in a statement: “While mobile demand is the gold standard, consumer spending is tightening. In 2023, mobile will become a major battleground for unprecedented consumer touch, engagement and loyalty.”
The State of Mobile report tracked all categories. 255 billion new app downloads When 4.1 trillion hours of mobile viewing For a full overview of our findings, click here.
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