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Mobile app performance can impact how customers perceive your brand. An HP-sponsored Dimensional Research survey found that 53% of the app users who responded said they had uninstalled their apps on mobile due to problems such as lag, and 37% said the app was the culprit for performance issues. It is said that it is in
Given the pace of development, maintaining good performance is not always easy. Seeking automatable solutions, his four brothers David, Daniil, Anna and Maria Liberman co-founded Product Science, a startup that develops app performance management software. Product Science’s platform aims to analyze your app’s code to find defects during execution and minimize visible crashes, freezes and errors.
“Every few years, our phones get at least 50% faster, which is what distorts our view, because we don’t realize how bad our apps are. , the experience is significantly worse for long-tail users,” David and Daniil, co-CEOs of Product Science, told TechCrunch in an email. “Product Science’s mission is to eliminate delays caused by software inefficiencies for people around the world.”
The Liebermann brothers were good friends for a long time. In 2005, Daniil and David co-founded his Sibilant Interactive, which developed a massively multiplayer RPG game. After Sibilant closed his shop in 2008 due to lack of liquidity, David and Daniil, along with Anna and Maria, co-founded Concept Space, a motion capture and CGI animation software vendor. The brothers moved to the U.S. a few years later and co-founded his AR company Kernel AR with Frank.Money, a fintech startup that Snap acquired in October 2016 for an undisclosed amount.
At Snap, the Liberman brothers, including Anna and Maria, oversaw the animation studio and worked on Snapchat’s 3D Bitmoji feature. It allows users to create a full body version of their avatar. While at Snap, David and Daniil said they were also entrusted with production operations, specifically to fix performance issues with his Snap’s app for Android.
That’s when they came up with the idea of product science. David and Danil, along with Anna and Maria, launched the Libermans Company, a holding company in which each brother owns 25% of his shares, and started product science as a venture under the holding company.
Through the Libermans Company, the brothers pledged to investors all projects they could launch by 2051, allowing them to fund product science at the pre-seed stage. The Libermans Company includes liabilities and assets and profits that the brothers may acquire. The investor gets a proportional share of the wealth the brothers create, but says nothing about how the time and effort will be distributed.
“We realized that our existing performance and observability tools were ineffective and decided to reinvent the application performance management industry,” say David and Daniil. “By replacing manual instrumentation and embedding it directly into the build process, Product Science empowers anyone to pinpoint the source of performance issues in their app.”
Product Science — Raised $18 million in seed funding to date from backers including Slow Ventures, Coatue, K5 Global, Mantis Ventures, Benchmark’s Peter Fenton, Insight Partners co-founder Jerry Murdock, and an unnamed Snap VP. and uses AI to analyze pre-production code. The company’s tools and plugins for integrated development environments display video recordings of your app alongside performance traces, giving you insight into what’s going on behind the screen.
According to David and Daniil, one company, Saturn, used Product Science’s platform to reduce app launch time from 4 seconds to 0.7 seconds. “Engineers can see video recordings of the app synced with profiler data recorded on mobile devices. [using Product Science’s tools]added the brothers. “[They can] Scrub through video recordings and dive into the code that runs behind the scenes. ”
Product Science counts Fortune 500 companies in sectors such as social media, travel, e-commerce and banking as customers, but David and Daniil did not disclose how many customers the startup currently has. According to David and Daniil, annual recurring revenue is over $3 million for him, and Product Science was recently valued at $200 million, a source familiar with the matter told TechCrunch. We aim to increase the number of employees from 40 to about 100 by the end of the year.
“We recognize that the industry will slow down, and we want to make our enterprise products more flexible so that we can rapidly scale our AI vision for our products.” We will split the capital we raise evenly between acquiring new customers, securing key jobs, and improving our own AI algorithms.”
One of these improvements comes in the form of a new feature that suggests optimizations while the engineer is writing code in their IDE of choice. The long-term vision, say David and Daniil, is to train Product Science’s AI to automatically fix poorly performing app code.
This continued differentiation will be key to the success of Product Science. After all, there are many competitors in the app performance monitoring space, including platforms like Groundcover, ServiceNow (via Lightstep acquisition), Instabug, Sentry, Embrace, and even Cisco.
By one estimate, the app performance monitoring market was worth over $5.9 billion in 2021.
“The current environment presents both opportunities and challenges,” added David and Daniil. “The challenge is that most software-as-a-service startups are experiencing longer sales cycles and companies are aggressively cutting spending. This tool is becoming more and more a must-have for B2C companies as they are able to solve pre-production performance issues, retain customers and reduce costs, leading to significant churn. .”
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