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Welcome to Marketing Morsels, our weekly sample of the most compelling brand stunts and campaigns Adweek has seen this week (but not featured elsewhere). Check out M&M’s, Coca-Cola, Twix and more this week. Enjoy the assortment!
Mosel #1: Is Ma&Ya a Super Bowl stunt?
Most of the internet has probably heard or seen by now that M&M’s has decided to take a pause in Spokes Candies in favor of comedian Maya Rudolph turning. The brand released this video showing her announcing her supposed name change, with some smart money at stake for this being a Super Bowl stunt, but no official word yet .
Taste #2: Coca-Cola Rabbit Family Celebrates Chinese New Year
The Chinese New Year has passed and we have entered the Year of the Rabbit. Coca-Cola jumped to celebrate this with his new animated campaign featuring a family of furry creatures reuniting for dinner.
Rabbits are considered the luckiest of the 12 animals represented by the Chinese zodiac, and Coca-Cola wants to try their luck in this one-minute animated film. It focuses on the rabbit family’s grandparents getting together to celebrate the holidays and enjoying a meal together in branded cans and bottles.
Morsel #3: Twix Adopts New Cookie Dough Snowboards For X Games
Just in time for the X Games in Aspen, Colorado, Twix teamed up with snowboarder and Olympian Maddie Mastro to create the new Twix Cookie Dough-inspired splitboard (which can be disassembled to create two skis). I created a snowboard that can Mastro will design one half, fans can enter designs that will be featured in the other half, and 100 winning designs will be available for giveaways next spring.
Morsel #4: Maybelline and Winnie Harlow touch the sky
Maybelline New York literally takes the Sky High mascara name in a campaign featuring model and activist Winnie Harlow. The campaign highlights the impact of your product and the fearlessness of your audience.
Taste #5: Would you like a beer inspired by this Hormel chili cheese?
Hormel Chili and Modist Brewing Co. have teamed up to create a chili cheese-inspired spice-brewed beer intended to pair with the brand’s gameday snack staple. His limited-edition beer, which goes on sale January 24 to coincide with the Super Bowl, retails for $24 on a dedicated website.
Taste #6: Puppies grow up in pumpkins in Nutro’s adorable new campaign
Pet food brand Nutro has launched its first campaign with BBDO in three years. Called “Let’s Grow Healthy Pets,” the campaign sets healthy food for pets as heart-meltingly adorable metaphors, such as picking furry friends from patches of vegetables and fruits and hatching puppies from eggs.
Morsel #7: Barilla’s Valentine’s Day pasta includes a true romantic getaway
Ahead of Valentine’s Day, Barilla is offering customers a shot of taking their loved ones on a romantic vacation to Italy, feeling love with heart-shaped pasta as part of the Barilla Love Pasta Kit.BarillaLove.com Fans who visit can participate to win flights, hotels, tours, experiences and more in Parma and Florence.
Mauser #8: This matcha brand cha chas goes to Web3 on Hang
Matcha brand Cha Cha Matcha has launched a first-of-its-kind Web3-powered loyalty program through Hang, a membership platform that allows brands to generate points and rewards for purchases made in-store and online. The platform does not require cryptocurrency to sign up, but instead uses email and credit card registration with rewards such as event tickets, merchandise, product drops, and vacation sweepstakes.
Morsel #9: Gatorade’s Fast Twitch Energizes Brands and Runs Through the Super Bowl Stadium Tunnels
To coincide with the launch of Fast Twitch, the first-ever energy drink, the brand will select fans who create the best videos of themselves running and send them to Super Bowl 57. There the winner can run the NFL through the stadium tunnels. Players typically use it to take the field.
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