Mielle Organics Joins P&G Beauty in Big Move for Black Entrepreneurs Serving Black Women

Cincinnati–(BUSINESS WIRE)–
Mielle Organics®, a popular textured hair care brand rooted in P&G Beauty and natural ingredients, today announced it will join P&G Beauty, which is pending regulatory approval.

Founded in 2014 by wife-husband duo Monique and Melvin Rodriguez, Miel Organics empowers consumers with textured hair through innovative technology-driven products, natural ingredients, and inspirational and educational content. has become a major brand of

Mielle will continue to operate as an independent subsidiary of P&G Beauty, led by co-founders Monique and Melvin Rodriguez as CEO and COO respectively.

“From the moment we stepped into P&G, we shared our values ​​and vision for innovation, education and community empowerment, including several Black leaders who play key roles in the hair and beauty business. I’ve seen diverse leadership teams that do well,” said Monique. Rodriguez, co-founder and CEO. “This partnership gives Mielle the opportunity to bring the great products and formulas our community loves to consumers with more textured hair.”

Rodriguez adds: “We are thrilled to be able to make an even greater impact in the way we give back to our community.”

Mielle and P&G each donated $10 million to Mielle Cares. Mielle Cares is a non-profit organization dedicated to providing resources and support to advance education and economic opportunity in black and brown communities. P&G’s investment in her Mielle Cares further expands its commitment to advancing gender and racial equality through award-winning platforms such as My Black is Beautiful and Widen the Screen.

Melvin Rodriguez, co-founder and chief operating officer of Mielle Organics, said: “Mielle remains committed to leading the industry with purpose and impact, and guiding historically underserved communities. Impact on Black and Brown Communities. Expanding will be an even bigger focus in the coming years.”

The news caps off an impressive period of growth for Mielle. For the past three years, Rodriguez has been able to secure funding from New Her Voice Fund for Women of Color. Then, at a time when less than 1% of black women secured her $1 million funding, Berkshire was able to get her nine-figure investment from Partners. *

Rodriguez said: “Now we can pay upfront by continuing our investment and mentorship cycle through Mielle Cares.”

“Monique, Melvin and their entire team have done an amazing job building Mielle Organics into the premier hair care brand loved by millions of black women. We look forward to helping Mielle Organics continue to succeed. I am happy to be able to do this.” A multicultural hair care business. “P&G Beauty’s role is to provide what the team at Mielle Organics needs to achieve their vision. This includes increased access to black and brown communities, investment in research and innovation, while ensuring that the core tenets of their success continue as they do today.”

“P&G Beauty is a best-in-class organization,” said Rodriguez. “We are excited that this partnership will bring additional resources and help Mielle continue to serve their amazing customers with rapid innovation and greater reach in the community.” I am.” “Melvin and I will continue to lead Miel with a focus on excellence, customer commitment and integrity that has been at the core of our brand since day one nearly nine years ago.”

About Miel Organics

Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is a popular black-founded, female-led global beauty brand rooted in natural ingredients. With a focus on incorporating healthier ingredients as the “root of results,” Mielle Organics’ collection of beauty products is designed for black women.The company’s products include Ulta Beauty, Sally Beauty, and Target. You can find it at over 100,000 retailers nationwide, including , CVS, Rite Aid, Walgreens, and Walmart.

About Procter & Gamble

P&G presents one of the world’s strongest portfolios of trusted, quality leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy® and Febreze. serving consumers inside. ®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Whisper®. The P&G community has operations in approximately 70 countries around the world. For the latest news and information about P&G and its brands, please visit https://www.pg.com. For more of his P&G news, visit https://www.pg.com/news.

*Source: ProjectDiane 2020 Biennial Report on the State of Black and Latinx Female Founders by organization digitalundivided

Source: Procter & Gamble