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Meta will further change the way teens experience ads on its platform, and give people in that age group more specific ads to help them better understand why they see certain ads in their applications. We provide controls and resources.
The company explained in a Tuesday newsroom post: As such, we are further limiting the options advertisers have to reach her teens and the information we use to show ads to them. ”
Since February, gender has been removed as an option for advertisers to reach teens, and teens’ engagement on Meta’s apps, such as Facebook pages and Instagram posts, has been significantly impacted by the number of ads shown. No longer used for notifications.
Meta said the only information about teenagers it uses to show ads is their age and location. This is to ensure that teens see age-appropriate ads and products and services that are available where they live.
Starting in March, Ad Topic Controls will give teens more control over the types of ads they see on Facebook and Instagram, by going to Ads Settings, found within the settings of both apps, and choosing[表示を減らす]or[設定なし]can be selected.
The company explains: However, teens may not want to see such ads often, even if they comply with our policies. For example, teens should be able to tell if they don’t want to see too many ads about certain genres of TV shows or upcoming sports seasons. ”
Teenagers can still choose to hide some or all ads from certain advertisers.
Topics already restricted by company policy default to[非表示]to prevent teens from viewing age-inappropriate content.
Finally, Meta added a new privacy page for teens with more information about the tools and privacy settings available across our technology. The Teenage Privacy Center also provides additional resources to help teens understand and manage their privacy across the app family.
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