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Costa Mesa, California–(business wire) — MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern software platforms for financial institutions and consumer reporting agencies, today announced the expansion of MeridianLink.® Join the platform. These new advancements to our marketing automation solutions save valuable time in the pre-screening and bank account opening process, allowing customers to launch targeted marketing campaigns faster to deliver the right offer at the right time. can be delivered to consumers.
Devesh Khare, Chief Product Officer, MeridianLink said: “That is why we continue to expand the functionality of MeridianLink Engage as an integral part of MeridianLink.® One multi-product offering. We are dedicated to helping our clients drive growth, reach their target audiences, and tailor campaigns to meet changing business and consumer needs. ”
New Engage features include:
- Integration with MeridianLink® opening — Engage can now use the same frictionless offer acceptance experience for clients running savings account opening campaigns in addition to the lending campaigns already offered through MeridianLink® consumer integration.
- Home banking/online banking integration — Engage allows customers to incorporate targeted campaign messages to key audiences when logging into their online or mobile banking system. With Engage, in addition to the direct mail and email channels originally available, financial institutions can now distribute product offers through notifications when eligible consumers log into their online banking platform. . If the consumer is interested, one click redirects them to a pre-filled approval form.
- Expanded credit bureau integration — At launch, Engage integrated with Experian for a pre-screening campaign. MeridianLink has expanded its integration with Equifax, so customers who prioritize relationships with credit bureaus now have a pre-screening campaign option.
- Expansion of lending campaign options — At launch, the personalized URL (PURL) for each member of the campaign was only available for pre-screened loan campaigns. MeridianLink now has added the ability to utilize her QR code and PURL in all loan campaign communications. This includes invitations to apply, increased lines of credit programs, pre-screening campaigns for prospective members or customers, and an enhanced consumer experience for all lending campaign types. .
“I have been doing pre-screening in-house for the past six years, so when I had the opportunity to partner with the Engage team and look at streamlining the process, it was not only the right time, it was the right fit. But it was,” says Christine Wright. Creative Services Manager for FedChoice Federal Credit Union. “Engage has saved us time at each step of the pre-screening process, allowing us to launch campaigns 15-20 days earlier than before. PURLs and QR codes were also very well received by our members! The application is secure. And because it is largely pre-filled, we no longer have to put in the same level of effort to complete the pre-screening process.”
Engage enables financial institutions to optimize marketing efforts resources and eliminate challenging data silos and the cumbersome need for IT support to pull, sort, and manually report data for marketing campaigns. . Engage’s recent advancements have enabled clients to further grow their new customer base through channel expansion and digital integration. With Engage, clients leverage a single platform to offer consumers multiple loan, account and card opportunities through advanced data segmentation and streamlined execution, saving valuable time and reducing consumption. increase the share of people’s wallets.
About Meridian Link
meridian link® (NYSE: MLNK) powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies. MeridianLink’s scalable, cloud-based platform helps customers build deeper consumer relationships through data-driven, personalized experiences across the loan lifecycle.
MeridianLink enables customers to accelerate revenue growth, reduce risk and exceed consumer expectations through seamless digital experiences. Its partner marketplace supports hundreds of integrations for customized innovation. For over 20 years, MeridianLink has prioritized democratizing lending for consumers, businesses and communities.
For more information, please visit www.meridianlink.com.
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