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EssenceMediacom has appointed Matt Scott as Chief Product and Marketing Officer for Australia and New Zealand.
Scott will join EssenceMediacom’s Executive Committee to lead the agency’s growth agenda and comprehensive product offering nationally. Integrating the entire product under Scott is a clear decision and is intended to deliver on the promise of EssenceMediacom’s merger, with Essence’s digital, data and technology capabilities as he is MediaCom’s strategic network capabilities. It is intended to be integrated with Aligning the depth of this capability under Scott is a major step in realizing the potential of these products at ANZ, helping brands breakthrough in the new telecoms economy. Ambition is key.
Scotton brings 20 years of industry experience spanning media, consulting and creative agency roles and a track record of product development, high-profile production and brand growth. He joined from his IPG Mediabrands, most recently serving as Regional Chief Strategy Officer for the APAC initiative.
Pat Crowley, CEO of EssenceMediacom ANZ, said: “EssenceMediacom is a completely new proposition. In the Australian and New Zealand markets, Matt plays a key role in building products, sharing stories and driving client growth. Matt has a deep knowledge of media and communications, creativity and boundless energy. He is a proven collaborator with local, regional and global experience who shares our vision that our industry can make the world a better place. ”
Scott adds: I have long admired both of these powerhouse agencies. Now being part of integrating these agencies with all the amazing capabilities across the funnel is a dream role as Chief Product and Marketing Officer. , we look forward to leveraging our combined vision and making the most of today’s available and on-the-horizon technologies to create world-class and future-focused solutions for our clients. ”
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