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Matt Hancock shut down his personal app five years after it launched, making it a 24-hour social media hit.
The Matt Hancock MP app was launched in 2018 when West Suffolk MP was serving as a cultural secretary as part of Theresa May’s government. He said he hopes it will keep his voters up-to-date and “promote healthy, open and fair debate within that community.”
However, within a few hours it was full of users. Many of them were journalists and people trolling his MP who realized they didn’t have to live in Hancock’s patch to be a member.
One of the early popular posts was someone impersonating Ed Balls, mimicking the famous “Ed Balls” tweet. The setting has since been changed to discourage non-member registration.
In a post released on the app on Tuesday, Hancock announced that he is taking time for his virtual venture.
“This news will come as a blow to those who can’t remember their lives before the app, but fear not…” he said, encouraging people to follow him on TikTok.
“Thank you for the memories. See you again,” he added.
The app wasn’t Hancock’s only foray into the digital world. He was also scheduled to speak as a hologram at the 2018 Conservative Party Congress. However, his alternate address did not go ahead.
In December the former health secretary announced he would step down as an MP in the upcoming elections.
He was in I’m a Celebrity Get Me Out of Here! He lost his Conservative whip in the process.
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