Mastercard to Run Program Celebrating Black Women in Business and Hip-Hop Entrepreneurship During GRAMMY® Week

Buy New York –(business wire)– Today we announced that it will be hosted by Mastercard. She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, 3-day event in partnership with Femme It Forward to celebrate the genre’s 50th anniversary^th Anniversary as part of the brand’s programming during GRAMMY^® week. The holistic campaign, which includes Meta Horizon World’s immersive “small business city,” TikTok challenge, the kickoff of the Fearless Fund grant contest, and a national advertising campaign, leverages the influence of brands to help black women entrepreneurs succeed. further increase.

According to a recent Mastercard survey, 80% of U.S. female entrepreneurs, individual entrepreneurs, small business owners and content creators report financial difficulties*. Recognizing the universal obstacles facing entrepreneurs and the growing challenge of succeeding in the face of racism and prejudice, Mastercard is celebrating her 50th anniversary of Hip-Hop.^th An anniversary to help provide Black women entrepreneurs with the financial tools, resources, and education they need to make their dreams a success.

“Like the musical talents that shaped hip-hop, black women small business owners face deep-seated inequalities, yet they are determined to do more to realize their dreams and empower their communities. Continues to embrace perseverance to stay ahead.Marketing and Communications Division, Mastercard North America.“We are proud to support the fearless black female artists and business owners who are redefining what is possible. I look forward to seeing them take the stage, pursue their passions and succeed.”

In honor of the Grammy Awards award^® and 50^th An anniversary of hip-hop, Mastercard launched a variety of priceless engagements to support black women small business owners (SBOs), empower their communities, and inspire consumers to shop and support their businesses. and purchasable activations.

• She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop: From Thursday, February 2 to Saturday, February 4, Black Women-Owned Small Business in Los Angeles will host invited guests for a dynamic talk with music icons such as MC Wright, Lil’ Kim and Salt about female entrepreneurship in business and hip-hop. have a meaningful discussion. – N-Pepa, Yo-Yo and her emerging artists like Jozzy, Baby Tate and Coi Leray. Special appearance by Mastercard Ambassador Jennifer Hudson.
• “Small Business City:” Mastercard’s virtual reality experience in Meta Horizon Worlds will spotlight black women’s SBOs, inspire and educate future generations, and provide networking opportunities and tools for success.

  • Co-creator of Mastercard Striver and Small Business City RhondaX discusses her illustrious career as creator of the Web3 space on The Jennifer Hudson Show.

• TikTok Challenge: In a TikTok challenge started by Jennifer Hudson, you are invited to share “drop the mic” moments on why SBO is a small business superstar. With Mastercard’s sonic melody as a backing track, SBO can string together responses and pass the mic to the next participant.
• Small Business Marketplace: Mastercard Teams with Amazon to Promote Black Women-Owned Small Businesses and Prepares for SBOs to Share Brand Origin Stories on Amazon Live, Where They Can Connect Directly with Customers Via Interactive Live Chat I have arranged. Consumers can also discover a reimagined shoppable social experience of products from all-Black women-owned small businesses across the country directly on Pinterest.
• Fearless Struggle Grant Contest: Mastercard has once again extended its partnership with the Fearless Fund. The Fearless Fund is a Black woman-owned venture capital fund founded by women of color for women of color to bring her $20,000 in grants, digital tools, and mentorship to Black women SBOs across the country. provide. They build, protect, and sustain their business through the 3rd Annual Fearless Strivers Grant Contest.

The program is just one element of Mastercard’s growing music footprint. In January, to help all creators reach their full potential, Mastercard announced: Mastercard Artist Accelerator Programis a Web3 collective that brings musicians, creators and fans together to collaborate like never before. This development program leverages Web3 and blockchain technology to equip emerging artists from minority communities with the tools, skills and access to carve their own path in the digital economy.

Through mastercard.com/smallbiz, visitors can learn about the financial tools, benefits and education that can help small businesses thrive and start something priceless. People can also visit Solidarity in Action to learn about Mastercard’s $500 million investment in the Black community to bridge the racial wealth and opportunity gap in the United States. increase.

*According to Mastercard research, a “creator” is an entrepreneur, sole proprietor, or small business owner with 2,000 or more followers on Instagram, TikTok, LinkedIn, or Twitter, or 500 or more followers on YouTube. , and content creators. A custom survey was conducted by The Harris Poll in June 2022 and was conducted among his 4,000 respondents in North America.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our Quality Quotient (DQ) drives our culture and everything we do inside and outside the company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks invaluable potential for all.

www.mastercard.com

About Famiit Forward

Femme It Forward, a joint venture with Live Nation Entertainment, is a female-led music and entertainment company that celebrates the visionaries of the industry’s most creative and accomplished women through multi-format, multi-market consumer experiences. , on a mission to educate and empower. Femme It Forward produces music festivals, concerts, original content, comedy shows, panel discussions, college initiatives, philanthropy and more. For more information on Femme It Forward, please visit FemmeItForward.com. To join the live updates and conversations, follow #FemmeItForward on Twitter, Instagram, and Facebook.