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San Diego public relations firm c3 Communications, founded on January 3, 2000 by Joyice Truban Curry, reports that it has entered its 23rd year in business with the announcement of five new clients. The company currently supports:
- The BlueBridge Alliance is a Seattle-based non-profit organization that provides funding when law enforcement officers want to be paid for acts of kindness such as food, shelter, clothing, fuel, auto repairs and transportation. increase.
- The Cyber Tech Academy at San Diego State University offers cyber security certification curricula in artificial intelligence for cyber security, cyber and risk management, cloud security and governance, cyber security in healthcare and ethical hacking.
- Fit Expo, the West Coast’s largest fitness event, takes place January 14th and 15th at the Los Angeles Convention Center.
- Hot Wheels Monster Truck Live is a special event taking place in select California cities in 2023.
- More than 14,000 national and international personal trainers, group fitness instructors and mind-body nutrition experts will attend the IDEA World Conference, a five-day conference July 12-15 in Los Angeles is.
Curry, president and CEO of c3 Communications, told the Times of San Diego: I love what we do every day, I love giving back, and public relations is a great way to do just that. “
c3 is recognized as a top PR agency by Expertise.com, Upcity.com and DesignRush.com. c3 has won more than 25 awards from the Public Relations Society of America, including the PRSA Silver Anvil Award, which he has won three times, representing the top market senior level. Member of the network PR Consultants Group. in the United States and Puerto Rico.
Current clients include the Downtown San Diego Lions Club, Rincon Reservation Road Brewery, Exclusive Collection Gallery, N8iV Beauty, Imprint, San Diego Police Foundation and San Diego Boat Show.
Pro bono services will be provided in September 2023 to the San Diego Salvation Army, Walklane at San Diego St. Jude Children’s Research Hospital, and the San Diego Imperial County Chapter of the Alzheimer’s Association in memory of Curry’s late father, Andy Truban. increase.
Grant Wright Named IPRN North America Chair
San Diego public relations firm (W)right On Communications announced that CEO Grant Wright has been elected chairman of the North American chapter of the International Public Relations Network, a global organization based in Europe.
IPRN’s North American chapter includes nine marketing agencies, including (W)right On representing the United States, Canada, Mexico and Puerto Rico. Grant’s two-year term runs until his 2024.
In addition, Wright was appointed to the IPRN Executive Council, which consists of seven members, including representatives from Saudi Arabia, Brazil, Spain, Portugal, Colombia, Puerto Rico and Germany.
“We are honored and look forward to promoting outstanding public relations work around the world,” said Wright. The attention to service and focus on strategy and creativity by these companies has resulted in excellent results in all regions, which is why one IPRN agency turns to another to support client needs and projects. We all know that thinking and work will be of the same high standard if the case is ours.”
Founded in 1995, IPRN is a global network of 50 independently owned and managed communications and public relations agencies in over 40 countries. His four other global chapters of IPRN represent Europe, Latin America, Middle East Africa and Asia Pacific. In 2021, WOC will join as IPRN’s San Diego Member Agency.
Founded in 1998, (W)right On has offices in San Diego, Los Angeles and North Vancouver, British Columbia.
Biggest Ad Stories of 2022
In 2022, the advertising industry faced challenges of inflation, layoffs, and a return to office. Additionally, advertising executives were under pressure to keep up with the various news events affecting marketing professionals. Here are some of the biggest advertising stories of 2022, according to industry publication Advertising Age.
- twitterWith the acquisition of by Elon Musk, some brands such as Pfizer and General Mills temporarily stopped paid advertising on their platforms, but later returned.
- The Russo-Ukrainian War initially prompted agencies and marketers to denounce the aggression and cease operations in Russia.
- Due to the US Supreme Court’s Roe v. Wade decision, some advertising agencies have announced that they will promote abortions for their employees and donate to abortion-providing organizations.
- The World Cup’s vast television audience worldwide (nearly 5 billion viewers, nearly two-thirds of the planet’s population) criticized some brands for a threatening boycott over the human rights treatment of LGBTQ people. It was too big to run. Sex marriage and homosexuality are illegal, and the death of a migrant construction worker who built a stadium in Qatar, a Gulf country.
- New advertising opportunities emerged when Netflix and Disney launched their streaming ad tiers to compete with Paramount and HBO.
- The economic downturn has laid off many big names, including CNN and Peloton. The tech industry has been hit particularly hard, with Meta saying he cut more than 11,000 jobs in November.
- Returning to the office has been difficult for some agencies, as some employees have preferred a work-from-home lifestyle.
- 2022 will continue the growth of retail media networks, where retailers are both sellers and buyers of advertising. Target, Amazon, Walmart, Kroger and others have used consumer data to help other brands target potential customers. Other attendees included delivery companies his DoorDash, Grubhub and Uber Eats.
How $8.2 billion was spent on midterm election advertising
Marketing research firm Kantar and its campaign media analysis group report that $8.2 billion was spent on political advertising in calendar year 2022 during the midterm election cycle, which includes both the primaries and the November election period.
Broadcast TV leads the way with $4.3 billion in tracking media spending, compared to $3 billion in the mid-cycle four years ago, according to the Advertising Age report.
Cable and satellite advertising totaled $1.4 billion ($1.2 billion in 2018). Google and Facebook raised his $1.2 billion, and streaming media the first time he raised $1 billion. The radio allocation was $300 million.
In the Senate elections, Georgia ($200 million), Pennsylvania ($163 million), Nevada ($121 million), Arizona ($112 million), Wisconsin ($107 million) ) surpassed $100 million in the November election. Ohio and North Carolina were slightly below $80 million each. Georgia’s runoff vote in December added another $70 million in new spending to the race.
The Senate’s top advertisers were the Republican Super PAC Senate Leadership Fund and the Democratic Senate Majority PAC.
The Republican PAC was active in eight states, including Georgia, Pennsylvania, and Ohio, but did not support the defeated Blake Masters in Arizona. PAC he spent just under $200 million.
The Democratic PAC spent $128 million in six states, including Pennsylvania ($37 million) and Arizona ($28.5 million). His PAC, a Democrat, also ran ads supporting far-right senator candidates in both New Hampshire and Colorado.
In the House, Democrats reportedly beat Republicans by about $80 million in the November election.
In gubernatorial elections, Georgia ($66 million), Nevada ($64 million), Texas ($64 million), and Florida ($62 million) were the top-earning contests.
Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears every Monday in the Times of San Diego.
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