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There is a famous saying that “change is the only constant”. As we head into 2023, the world of physical and digital marketing will continue to evolve to meet new work and life challenges. Marketing professionals and business owners must respond and adapt to an impending recession, ongoing inflation and changes in consumer spending.
With the ever-changing economic landscape in mind, last month Team AccuraCast came together as a group to put together what we think will be the game-changing trends in the world of digital marketing this year.
So here are the top 10 marketing predictions to watch this year.
10. Are we alive?
The live video industry is expected to be worth over $70 billion by 2021. Live video is so popular with consumers that he spends three times as much time watching it as he does watching carefully crafted content that could be considered fake.
9. Can you tell if it’s a bot or a human?
Conversational marketing techniques will grow this year, including interactions between businesses and customers that mimic human interactions. Many websites already have chat popups and WhatsApp integration. This year it will evolve and become truly mainstream.
8. It’s Gen Z’s world (we just live in it)
The more technology-savvy we humans become, the shorter our attention span. TikTok cracked the code by introducing short-form, easy-to-eat videos, and all other competitors soon followed. This year, TikTok is focusing on e-commerce and conversion-driven advertising as it seeks to steal advertising budgets from meta.
7. Be Influenced
The largest video and social media platforms are investing more in their attempts to attract content creators (like TikTok and YouTube shorts). Even brands that until last year vowed to have nothing to do with influencers have launched paid influencer campaigns, and for good reason. This year, we will probably see more people creating content for brands (and more brands investing in sponsored influencers he content).
6. Adaptive AI
One of the biggest tech trends of the year is machine learning and adaptive AI, which uses real-time feedback to model behavioral changes post-deployment. Continuous development, self-learning, and shaping of models that adapt to ever-changing real-world environments.
5. Twitter’s boat, sink or sail?
We believe Twitter Ads will struggle in the first half of 2023 and may rebound only if Elon Musk takes strong protective measures and invests in attracting advertisers back with more attractive ad offerings. .
4. Retail Media Network
Social media attracts more ad spend today, with an estimated $65 billion in spending by 2022, but retail media is set to grow more than five times faster . eMarketer estimates that advertisers will spend more than $37 billion of his money on retail media networks this year, up about a fifth from 2021.
3. The world after iOS 14
Every marketer today knows that the “post-iOS 14” buzzword is being tossed around in board meetings, virtual marketing calls, and YouTube videos. Up until two years ago, third-party data tracking was reliable and scalable, but given all the changes we’ve seen in the last two years, tracking has gotten even worse and advertisers have become more reliable. It can be predicted that it is necessary to increase the reliability with Modeling details to fill in the gaps.
2. Data Privacy – Everywhere!
Expanding on the aforementioned points, this would be a game changer at a time when all countries are acting to strengthen data protection laws. Removed, but all major global markets are likely to see stronger regulation of what tech companies are doing when it comes to content moderation. In the past, Facebook has opposed this moderation. This year, Twitter strongly opposes stricter content moderation. But in the end it all has to fall apart, especially in the EU, where regulatory pressure is strongest.
1. AR and VR take center stage
For most brands and advertisers, AR and VR are all about experimenting and experiencing new and cool things. While he believes the Metaverse is still a few years away from reaching its full potential, 2023 could be the year AR goes mainstream, with most advertisers relying on cutting-edge technology. should invest in
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