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number of weeks
$95,379: The average content marketer’s salary is up 1.8% from last year, according to data from Superpath, a site focused on content marketing.
quote of the week
“Honestly, it’s a great time to go buy Super Bowl ads because the Southwest needs to put a positive message in front of people. And now is the time to invest in your brand.” If so, now is the time.” – Tim Calkins, brand consultant and professor of marketing at the Kellogg School of Management at Northwestern University, talks about what Southwest Airlines should do following the holiday disaster. increase. (A Southwest spokesperson said the airline has no plans to buy Super Bowl ads.)
move
Hired travel marketing agency MMGY Global Carla Flannery as the first Chief Marketing Officer. Until recently, she served as Director of Tourism for Illinois.
Selected by BrewLogix, a beverage-focused technology company David Bauer as a growth director. Most recently he was president of Upland Brewing Co.
Driven by NetApp Gaby Boko Senior Vice President of Portfolio Marketing to Chief Marketing Officer.
time designation Thade Muhammad CMOs. She led Forbes’ Representation & Inclusion Practice, which she founded.
Contributor: John Springer
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