[ad_1]
As more years of uncertainty continue, brands are finding ways to not only weather the macroeconomic storm, but fight it on the other side. One way he achieves this is by rethinking team structure.
Nearly 41.1% of the more than 3,000 marketers who responded to Marketing Week’s exclusive 2023 Career and Salary Survey confirmed that a new team structure was implemented in the marketing department in the last 12 months.
While this number is below the 56.5% of marketers responding to last year’s survey who were witnessing restructuring, the figure suggests many brands are still looking for the best way to position their teams for growth. indicates that you are
Going back to our 2023 survey, more than a third (34.5%) of the total sample experienced a team merging with another department or function, and 19.8% experienced an additional specialization. By comparison, only 8.9% felt their specialty was removed from their marketing team.
Additionally, 12.1% of marketers have moved to squad-based or agile work practices.
When asked how these restructurings are unfolding, 30.2% reported seeing the addition of new roles, specialties and teams. For his 15.8% of marketers, team structure changes included consolidating teams and functions, and 14% described the process as a general reorganization.
Salary Survey 2022: Marketing Team Restructuring Accelerates to Adapt to New Realities
Interestingly, 9.5% of the sample had seen marketing teams split into specialties.
When asked about additional specialties, communication, creative and content were the most popular (26.3%), followed by digital (24.8%), analytics (20.2%), general business development (17.6%) and social media. continued. Marketing (10.7%).
Amid the turmoil of restructuring teams and pursuing professional skills, the survey revealed some positive news for marketers. 16.3% were promoted. Fewer (10.9%) were delayed or less likely to get their expected promotion.
Additionally, 14.6% of the sample were asked to increase their hours/overtime in 2022 and 6.8% were asked to reduce their compensation (bonus or salary). Unfortunately, 5.7% were laid off and 4.8% had their hours reduced.
The study also found that almost three years after the Covid outbreak, hybrid working continues to be adopted. Most marketers (56.2%) work for brands that have a hybrid approach, combining days at home with days at the office.
However, more than one-fifth (26.4%) of the sample are employed by companies that are fully flexible, allowing employees to choose the way of working that works best for them.
About 11.1% are back in the office five days a week, but only 4% work for companies that have closed their offices and switched to fully remote work.
Demographic details
A closer look at the sample characteristics reveals that more than half of the respondents (60.1%) are women, and most of them have full-time jobs (87.1%). By gender, a female marketer (6.5%) is more than twice as likely to have a part-time job than her male colleagues (2.8%).
As highlighted in the 2022, 2021 and 2020 Career and Salary Surveys, the data again suggests limited progress in addressing the persistent lack of diversity in marketing. I’m here.
Nearly 84% of the more than 3,000 respondents identified as white, up from 75.3% in 2022 but broadly in line with the 2021 figure of 84.6%.
By comparison, 6.5% of the sample is Asian/British Asian (down from 12.2% in 2022), 4.4% are mixed/multiracial (down from 5.1% in 2022), and 1.8% are Black and African. Caribbean or Black Britons (down from 2.7% in 2022).
Half (50.9%) of marketers responding to the 2023 Career and Salary Survey work in London and the South East, with 10.6% working in the Midlands and 8.6% working in both the North West and South West. Somewhat late. According to this figure, only 0.7% of his marketers work in the West of England, 1% in Northern Ireland and 1.6% in Wales.
A clear bias for marketing roles located in London and the South East is relevant in terms of racial and socioeconomic diversity.
London is the most ethnically diverse region in England, according to the 2021 Census, with more “whites: English, Welsh, Scots, Northern Irish or Britons” compared to the previous edition. Identified people decreased by 8.1 points.
Revealed: 24% Racial Pay Gap in Marketing
In England, on average, 10.4% of all households are from multi-ethnic groups, according to the 2021 Census, but this figure rises to 22.3% in London.
Given London’s wide diversity and the high proportion of marketing jobs located in the capital, the industry still fails to attract and retain talent from diverse backgrounds, according to statistics from the Career and Salary Survey. increase.
The need to diversify the marketing talent pool also extends to socioeconomic and age diversity. While 22.1% of the sample identified themselves as coming from a working class or skilled working class, 67.4% of the marketer was from either middle class, middle class, or middle class. am.
Additionally, the data shows a persistent youth bias within the industry. Almost half of the sample (47.3%) are between the ages of 26 and 35, and more than a fifth (27.3%) are between the ages of 36 and 45. This means that the majority (74.6%) of marketers who responded to the Career and Salary Survey were between her ages of 26 and 45.
The characteristics of the sample also suggest a strong bias towards college education. About 49.4% of the sample have a bachelor’s or honors degree, 14.4% have a postgraduate diploma, and 22.1% have a master’s degree. This is only 1.5% of the sample for which apprenticeship is the highest level of qualification.
To better understand the issues that have arisen over the past year, Marketing Week has published a series of in-depth feature articles covering team restructuring willingness, hiring intentions, tenure, and the impact of marketing in business. We are investigating various issues such as heightening.
Click here to read a digest of the first wave of statistics from Marketing Week’s exclusive 2023 Career and Salary Survey. And to find out how brands are supporting marketers during the cost of living crisis, click here.
[ad_2]
Source link
