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Marketing can be difficult and stressful for small fashion apparel and retail businesses. There are a lot of moving parts and approaches to consider. From social commerce and text messaging to streaming ads and radio spots, marketing today is complex and dynamic.
Chris Muller, Vice President of Money Under 30 and marketing veteran working on retail strategy, offers 3 tips for SMB retailers in the fashion apparel, footwear, beauty and luxury industries to consider in the new year To do.
First, Mueller said don’t be afraid to take a chance and get creative with your marketing. The fashion industry is notoriously difficult to enter, says Muller, “SMB retailers often have to rely on creativity and innovation to stand out from the crowd.”
“It’s possible that you have a great idea for how to market your business, but you’re afraid of what other people might think about it,” Muller said. Think of some strategies not typically used by other brands in the category and try them on a small scale first.”
Muller suggested starting small to see if the “before you take the first step” approach works.
Next, Muller said SMBs need to make sure their marketing materials are of high quality. It sounds like a no-brainer, but he said retailers and brands need customers to “relate their experience with your brand to quality, both for themselves and their products.” From packaging materials to website design)
Muller admits that investing in quality materials may seem expensive at first.
Finally, Müller said retailers and brands need to embrace change. “This tip may seem counterintuitive. After all, it’s easy to get stuck in a rut and do the same thing over and over. But if you want to stay ahead of the competition, You have to be willing to change your marketing strategy from time to time.”
The best way to do this, says Muller, “is to test new ideas on a small scale before rolling them out company-wide. , so you can see what doesn’t work.”
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