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Over the past decade, social media has become increasingly integral to the marketing and promotion of major motion pictures. From Facebook to Twitter, movies set up pages to promote their films, gathering audiences of fans eager to release new images, trailers and tidbits to showcase their next project. . Often times, studios even ask actors for help, who post new promotional images and behind-the-scenes stills to their millions of followers.
In their zeal to excite their fans, they risk accidentally offering too much. This is exactly what happened to his franchise creator Sylvester Stallone in 2014, ahead of the release of the ‘Rocky’ spin-off ‘Creed’. The photo has been posted Twitter account on his desk with the caption, “Where Screenplays Happen.” The tweet included an image of the script’s page. This is credited to his Ryan Coogler (“Black Panther”) writer/director. The only problem was that some astute fans tried to do a bit of detective work themselves. They found a lot of hidden spoilers for the final act of the film on that page.
With the keen eye of the “Rocky” star, these fans uncovered dialogue and stage cues that hinted at the outcome of the film’s climactic boxing match. But most surprisingly, the page posted also revealed that Rocky Balboa is suffering from cancer. This is an element that serves as the main plot that is revealed in the middle of the movie.
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