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Earlier last month, social selling expert and LinkedIn trainer Just Connecting released its fourth annual algorithmic research report on LinkedIn, the progenitor of the professional social network. many…
That in an era that has rocked the way LinkedIn ranks posts and helps (or hinders) engagement, there is this line of research that truly reveals how to get the most out of LinkedIn and how to get your content. is great to see.
The report itself is quite thick and contains 57 pages of tips and observations, but for your convenience, we have shared the highlights of this report and actionable tips and tricks you can adopt to increase your reach and engagement. increase.
1. Grow your post
Take the time to formulate winning content and create compelling posts. But once posted, don’t forget. Engage with users who comment or like your posts. In fact, LinkedIn recommends replying to comments within an hour.
2. Join the network
Set a goal to engage in at least three posts from your network each week. That should increase the reach of your posts by at least 20%. It’s kind of a payback kind of approach.
3. Consider post length
According to research conducted by Just Connecting, the ideal post length is 200-350 words. Posts longer or shorter than this may not reach the desired reach.
4. Use tags wisely
A tag is the addition of an ‘@’ in front of a person’s or company’s name to mention it in a post. Adding tags is a great way to drive engagement. This is because the person or company page admin will receive a notification that someone is talking about them and will be prompted to react or comment on the post. Without it, LinkedIn won’t promote your post and your growth will slow down.
5. About “hashtags”
Hashtags help with discovery. LinkedIn users are passionate about commenting on and engaging with content on topics, so they often search for posts containing hashtags they like. People who aren’t connected to you can see your content, connect with you, or follow your page.
Aim for 3 to 10 hashtags on every post. Nothing more, nothing less.
6. Aim for Consistent Posting
Following a survey conducted on over 9,500 posts from 200 members, Just Connecting realized how important it is to post consistently. Twice a week actually.
For example, if you don’t post consistently for a month, your subsequent posts won’t get as much reach as if you posted consistently. They say the next 4-5 posts are likely to reduce reach by 30%. With that in mind, commit to posting content to your profile regularly.
7. Commenting techniques
When commenting on posts, don’t be the first person to comment. This will slow down your reach. Also, consider the length of your comments. Comments with fewer than 12 words are only half as effective as comments with more than 12 words.
As you can imagine, the more comments you have on your post, the higher your reach. Just Connecting calculated that every comment increases the reach of a post by 4% in its own network and 3% in the commenter’s network.
8. Who knew the power of selfies?
Did you know that a simple selfie can triple your engagement score and increase your reach by more than 2.5x?
9. LinkedIn Is Influencing Your Feed
At LinkedIn, we want your time on our platform to be as enjoyable as possible. That’s why we strive to deliver relevant and engaging content to our feeds. We closely monitor what our users engage with and aim to deliver similar content in future News Feeds.
Similarly, when you connect with someone new, LinkedIn will recognize this and constantly post new connection content at the top of your feed for the next two weeks.
Additionally, by liking, liking, and applauding a post, that person’s content will be shared in future feeds as well.
10. Connect with your favorites by commenting and sharing
When you comment on someone’s post, you’re 70% more likely to see that person’s next post. Sharing other people’s posts increases this percentage to her 80%. So if you want to keep in touch and stay connected with a specific person in your network, commenting on their posts or sharing their posts is a surefire way to make sure you don’t miss their future content. .
Here are 10 tips for engaging more effectively on LinkedIn.
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