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Florence, Kentucky (RestaurantNews.com) Matt Prapp, CEO of National Media and Marketing Agency America’s Best Restaurantshas launched several marketing-focused podcasts to help independent restaurant owners and operators maximize their effectiveness in retaining customers and increasing sales, especially when a recession is expected in 2023. launched.
restaurant marketing secrets, Starting June 2022, a daily 5-10 minute podcast focused on how restaurants can easily build a customer database to target their marketing efforts. Restaurant Recession Webinar Seriesis a weekly podcast that provides practical tips for restaurant owners to reach more customers and increase revenue through marketing and sales, regardless of economic forecasts.
“There are three things I believe in when it comes to restaurant marketing,” Prapp said. Restaurant Marketing Secrets“You have to get attention. You have to build a database out of that attention, and you have to keep people’s attention on the database that you build.”
“Attract, Build and Retain” summarizes Prapp’s entire philosophy on marketing success. He believes that collecting customer data and using it for customer-specific marketing is the key to growing business and improving check averages. Targeted promotions, ongoing social media content, and an emphasis on connecting with customers on a more personal level all lead to increased sales.
how does he know Prapp has traveled thousands of miles to independently owned restaurants across the country over the last few years. He found that only about a third of independent restaurants have website data collection tools, such as pop-up windows prompting users to enter information, and less than 10% have QR codes on table tents. Scan or have the server ask the customer the right questions to get the data.
“I think one of the biggest atrocities in restaurant marketing and small business marketing is not really knowing who your customers are,” Plapp told Entrepreneur.com in June 2022. increase. ”
Because podcast episodes are short and single-topic, Prapp says they get positive feedback from listeners.
“[Restaurant owners] I can listen to it on my commute,” he points out.
Podcasts are available on multiple platforms including Spotify, iHeartRadio and iTunes.
About Matt Prapp
America’s Best Restaurants CEO Matt Plapp is passionate about helping restaurant owners reach more customers through superior social media promotion and engagement. He is the author of his three books on restaurant marketing and the host of four podcasts. An avid CrossFitter and Buffalo Wing enthusiast, he lives with his family in Union, Kentucky.
About ABR
America’s Best Restaurantsis a national media and restaurant marketing company based in Florence, Kentucky that, as part of its ABR Roadshow, travels across the country telling stories, spotlighting the unique cuisine of locally owned and independent restaurants. I am traveling. The restaurant is featured on ABR’s Restaurant Network social media channels and website, as well as on his Facebook page for the individual establishment. Over 700 episodes were filmed, America’s Best Restaurants is the premier marketing agency for restaurant owners and operators to broadcast their stories nationwide.visit AmericasBestRestaurants.com To learn more and view hundreds of episodes and profiles America’s Best Restaurants!
contact:
Matt Prapp
859-743-2408
Matt@MattPlapp.com
America’s Best Restaurants
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