Marketing Automation Market Size to Reach $13.32 Billion in 2030

Vancouver, British Columbia, January 16, 2023 /PRNewswire/ — Marketing Automation Market Size Expands US$4.62 billion According to the latest analysis by Emergen Research, in 2021, it is expected to register a CAGR of 12.5% ​​during the forecast period. The growing trend of organizations optimizing their spending on marketing is a key factor driving market revenue growth.

The marketing automation industry has experienced significant growth in recent years due to the growing need for businesses to improve the efficiency and effectiveness of their marketing. One of the main drivers of this growth is the increasing adoption of automation by SMEs (SMB). These companies are using marketing automation tools to help them compete more effectively with big companies. Additionally, with the rise of e-commerce and digital marketing, businesses are also looking for ways to automate and streamline their digital marketing efforts, increasing the demand for marketing automation.

Request a free sample copy (to understand the full structure of this report) [Summary + TOC]) @ https://www.emergenresearch.com/request-sample/1529

driver:

The increasing trend of organizations optimizing their marketing spend has created a high demand for marketing automation in recent years. As organizations look to optimize their marketing spend, they are increasingly turning to marketing automation tools to help streamline and measure their marketing efforts. These tools allow organizations to automate repetitive tasks such as email campaigns and social media posts, and track the performance of their marketing campaigns in real time. By using marketing automation, organizations can save time and money by reducing the need for manual work, while also targeting and engaging customers more effectively.

Additionally, automation helps organizations more easily measure return on investment (ROI). This increased efficiency and effectiveness can lead to increased revenue for the organization as well as the marketing automation market. Recent research shows that, on average, marketing automation increases sales productivity by 14.5% and reduces marketing costs by 12.2%. Many businesses report positive results from using marketing automation software, with 80% increasing leads and 77% increasing conversions. A majority of users (91%) believe marketing automation is very important to the success of their online marketing efforts.

story continues

Restraint:

One of the main limitations of marketing automation is the cost and complexity of implementation. Setting up and configuring a marketing automation system can take time and require considerable technical expertise. Additionally, marketing automation software can be expensive and many businesses may not have the budget to invest in these tools. Another limitation of marketing automation is the need for quality data. am. Automated processes are only as good as the data they use. If the data entered is incomplete, inaccurate, or improperly formatted, the automated process may not work as expected. This can lead to poor targeting, ineffective campaigns, and poor ROI. All these factors are expected to restrain the revenue growth of the market.

Emergen Research is offering a limited time discount (get your copy now at a discounted price)@ https://www.emergenresearch.com/request-discount/1529

Growth forecast:

The marketing automation market is expected to register a CAGR of 12.5% ​​during the forecast period, with revenue of US$4.62 1 billion in 2021 US$13.32 billion Growing adoption of intelligent and conversational chatbots in recent years is expected to drive the revenue growth of the market.

Current trends and innovations:

Businesses are beginning to realize the benefits of using chatbots for marketing and customer service. As technology advances, chatbot conversations become more natural and an effective way to interact with customers. Additionally, chatbots help businesses save costs associated with maintaining call centers that operate 24/7 to respond quickly to customer requests. Chatbots are expected to become more intelligent in recent years as investment in conversational AI and natural language processing (NLP) technology increases. Up to 70% of customer interactions involve new technologies such as chatbots.

These chatbots not only help businesses save costs on customer service, but they also help increase customer engagement as part of their marketing efforts. Therefore, increasing adoption of intelligent conversational chatbots among organizations will drive revenue growth in the marketing automation market by enabling businesses to improve marketing efficiency, increase customer engagement and increase sales. It helps me to

Strategic Initiative:

Major companies included in the market report are IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse.

• SAS, a leading provider of business analytics software and services, announced the launch of a new SAS Customer Intelligence 360 ​​Marketing Cloud instance. Mumbai Provide Indian customers with superior service offering low latency, data privacy, data sovereignty, and local support. This enables SAS customers to expand their marketing initiatives and create customized customer experiences for each customer’s unique journey. The new instance will be his fifth globally, following a similar launch in the US. Europe, JapanWhen Australiaand underscores the company’s dedication to its Indian customers.

Full Report Description + Research Methodology + Table of Contents + See Infographic@ https://www.emergenresearch.com/industry-report/marketing-automation-market

Research scope

Custom requirements for this report can be requested [Customization Available] @ https://www.emergenresearch.com/request-for-customization/1529

Emergen Research has segmented global marketing automation market Based on component, deployment, size of organization, application, end use, and region:

• Component Outlook (Revenue, USD Billion, 2019-2030)

• Deployment Outlook (Revenue, USD Billion, 2019-2030)

• Organization Size Outlook (Revenue, USD Billion, 2019-2030)

• Application Outlook (Revenue, USD Billion, 2019-2030)

• End-Use Outlook (Revenue, USD Billion, 2019-2030)

• Regional Outlook (Revenue, USD Billion, 2019-2030)

The latest research report published by Emergen Research:

Perimeter Protection Systems Market, By Type (Infrared Contrast, Laser Beam, Electric Fence, Microwave Contrast, Leaky Cable, Tension Fence, Vibrating Cable), By Application, By Region, Forecast To 2030

Electrocardiogram Cables and Leads Market, By Product Type, By Material Type, By Ease of Use Type, By End Use, By Region, Forecast To 2030

Companion Animal Diagnostics Market By Technology Type By Animal Type By Application By End Use By Region Forecast To 2030

Endoscopic Retrograde Cholangiopancreatography Market, By Product (Endoscopes, Visualization Systems, etc.), By Procedure (Biliary Dilation and Pancreatic Stenting), By End Use, By Region, Forecast to 2030

Failure analysis market, by equipment (optical microscope, SEM, TEM, SPM, FIB equipment, dual beam equipment, etc.), by technology (EDX, SIMS, BIM, RIE, etc.), by application (electronics/semiconductors, industrial science, materials science, bioscience), regional forecast to 2030

Stentless bio by type (xenograft, allograft, autograft), application (aortic, bicuspid, tricuspid, pulmonary and endobronchial), end use and regional forecast to 2030 prosthesis market

Turret Systems Market, By Platform (Land, Airborne, and Navy), By Type (Manned and Unmanned), By Component (Turret Drives, Turret Control Systems, and Stabilization Units), and Regional Forecast to 2030

Natural Language Processing Market By Component (Solutions & Services), By Type (Rule-Based, Statistical, Hybrid), By Application, By Vertical, By Region, Forecast To 2030

About Emergen Research

Emergen Research is a market research and consulting firm that provides syndicated research reports, customized research reports and consulting services. Our solutions identify, target and analyze changes in consumer behavior across demographics and industries, with a pure focus on our clients’ objectives to help clients make smarter business decisions. I’m here. We provide market intelligence research that ensures relevant fact-based research across multiple industries including healthcare, touchpoints, chemicals, types and energy. We constantly update our research to ensure our clients are aware of the latest trends present in the market. Emergen Research has a strong base of experienced analysts in a variety of specialties. Our industry experience and ability to develop concrete solutions to any research problem give our clients an edge over their respective competitors.

inquiry:

Eric Lee
Corporate Sales Specialist
Emergent Research | Web: www.emergenresearch.com
Direct Phone: +1 (604) 757-9756
Email: sales@emergenresearch.com
Emergen Research media citations: https://www.emergenresearch.com/media-citations
For more information, please visit https://www.emergenresearch.com/insights.
Explore our Custom Intelligence Services | Growth Consulting Services
Read Press Release @ https://www.emergenresearch.com/press-release/global-marketing-automation-market
Topic title LiDAR Market | Metaverse Market

Logo: https://mma.prnewswire.com/media/1579538/Emergen_Research_Logo.jpg

View Original Content: https://www.prnewswire.com/news-releases/marketing-automation-market-size-to-reach-usd-13-32-billion-in-2030–emergen-research-301722410 .html

SOURCE Emergent research