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Is your marketing strategy producing the results you want? Do you feel like your efforts have been wasted? Perhaps it’s time to take a closer look at your current marketing strategy and make some changes. Implementing three simple strategies can significantly improve your marketing results.
A marketing strategy doesn’t have to be complicated to work. Most importantly, identify your target audience, the type of patients you want to attract. From there, you can start building your marketing around concepts that resonate with them. However, if you’ve been building your strategy without updating it from time to time, your strategy may become outdated and the results you’ve achieved may begin to diminish.
These relatively simple ideas are a great way to revamp your marketing for 2023.
When it comes to digital marketing, content is king. Videos, blogs, social media, these channels are all important and creating original content for them will improve the image of your clinic. The more content you can create to highlight your practice, the more exposure you will get and the more credible the “brand” of that practice will be. Informative content builds authority and lends credibility to your practice.
The content you create should be easily understandable by your target audience. That is, it should not be overly technical or too long to grab the attention of your viewers/readers.
It’s also important to remember that it takes time for your content strategy to gain momentum. Be patient and consistently put out original content and it will pay off. So if you don’t get views or likes to begin with, don’t give up too soon. wait for it That way, you should see better and better engagement as you continue to build your clinic’s reputation online.
- stop ignoring existing patients
Taking existing patients for granted and not actively marketing them is lost revenue, plain and simple. Existing patients are a big opportunity. They already go to your clinic, know your team and trust your advice. It takes far less effort to convince an existing patient to follow through with treatment than it does to try to attract a new patient who has never been to your clinic before.
In some clinics, patients find themselves being served elsewhere because they were unaware that their clinic offered the same services. You can prevent that from happening by running a campaign to let existing patients know about the special services your practice offers. to follow up all patients who have not yet received
Don’t stop with “I’ll think about it”. And don’t miss the chance to take advantage of the patients who have already come to your clinic.
For dentists, it’s common to think of marketing as just another business expense. This marketing view is restrictive and prevents you from enjoying all the benefits of your marketing budget.
Marketing is an investment in practice, just as a retirement plan is an investment in the future. Much like you think of growth-oriented investments, marketing should be thought of as a long-term plan to one day achieve financial stability for your operation. For that plan to do its best, you need to make regular contributions to build a solid revenue base on which your practice can ‘live’. succeed the first time. Again, it takes time to get where you want your practice to be, but if you want to see the full benefits, you need to start somewhere and stick to a plan.
If you were not impressed with past marketing results this year could be different if you are willing to make some adaptations. Please do not forget. Get the best advice on how to implement strategies that will take your practice to the next level.
About the author
With over 10 years of experience marketing and branding corporate dental laboratories, Jackie Urasewich Karen decided to take her passion for dental business and marketing to the next level by founding My Dental Agency. .
Since founding the company, she and her team have helped various practices across the country to focus their messages, reach their target audience, and increase sales through effective marketing campaigns.
You can contact her at (800) 689-6434 or email jackie@mydentalagency.com.
Featured Image Credits: Gerd Altmann of Pixabay.
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