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For brands like Mang Inasal, moment marketing uses the here and now to put brands at the forefront of consumer conversations, especially through something as fast-paced as social media.
Mang Inasal Digital and Head of PR, RJ Jabeguero-Rodillo, said:
“These platforms act as a means of discovering what makes customers happy, ‘energized’ and excited. These overflowing emotions show us what we can ‘trend-jack’ and allow us to bring brands into those conversations,” she added.
In 2022, Mang Inasal redesigned its digital marketing strategy to put the customer at the center of its entire ecosystem. Developing Powerful Real-Time Social His Listening His Muscle allowed him to ride the trends most relevant to his customers.
This year alone, Mangu Inasar has managed to make headlines on social media for several marketing initiatives, including the 16 Cup Challenge, which took place after SB19 member Stel mentioned his Mangu Inasar record. . It became a trending topic on Twitter for three days and later evolved into a national challenge, which was recently awarded a Silver Award in the Marketing Excellence Awards – Philippines for viral excellence in his marketing.
Mang Inasal’s recent concert sponsorship with K-Pop performance powerhouse Seventeen shows exactly how well-positioned Mang Inasal is when it comes to consumer interest.
“Mang Inasal is continuously learning today from a moment marketing perspective and can’t wait for 2023. But so far our strategy is working well because the brand is Because we can connect with consumers who are talking about us in good faith, and create moments that help them remember us more meaningfully,” concludes Rodillo.
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