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New York – Lobos 1707 Tequila & Mezcal announces the addition of a new member to its All-Star management team as they begin the new year poised to achieve big goals. Cindy Wang-Simms, who now heads marketing for the award-winning brand, is officially the company’s Chief Marketing Officer. With over 20 years of experience in the adult beverage industry, Wang-Simms will oversee the development and execution of Lobos 1707’s brand strategy and planning, partnerships, and overall marketing and advertising initiatives.
“I am honored to work with the great team at Lobos 1707 as the new Chief Marketing Officer. My goal is to leverage my experience building and scaling successful brands of all sizes to grow Lobos to exponential growth. It’s something I look forward to taking to the next level and what we can achieve together.”
Wang-Simms spent the past seven years leading the Kona brand in the Craft Brew Alliance before being promoted to Vice President of Marketing at Anheuser-Busch, where he oversaw the brand’s transition into the world’s largest brewery following its acquisition. Did. Prior to joining Kona, he started his career in the alcoholic beverage industry in the USA with Heineken. He has gained cross-functional experience in various sales and branding roles, supporting both Heineken Lager and Heineken Lite. She then shifted her focus to her smaller spirits brands to become more immersed in storytelling and brand building, leading her whiskey brands Tullamore DEW Irish Whiskey, Hudson Whiskey and Monkey Her Shoulder. Throughout her career, she has built a beloved brand among consumers, created brand value for organizations, ensured buy-in for commercial initiatives among all stakeholders, and built high-performing teams across many geographies. has a strong track record of building and leading Her passion for building her successful spirits brand now leads her to her Lobos 1707, making the company one of her most famous tequila and mezcal brands in the world. Our goal is to
Lobos 1707 Tequila CEO Dia Simms said: Flock fearless women. ”
Wang-Simms’ extensive cross-functional experience in brand management, commercial strategy and sales within the industry will assist Lobos 1707 in its efforts to develop into a prominent company. Tequila and mezcal brand names [CWS2] in the next few years. Wang-Simms joins Founder and Chief Executive his leadership team, along with his Creative Officer Diego Osorio and CEO Dia Simms. Lobos 1707’s investor group includes legendary athlete and cultural icon LeBron James, actor and businessman Arnold Schwarzenegger and entertainer and businesswoman Paris Hilton. .
About Lobos 1707 Tequila and Mezcal
Lobos 1707 is an independent spirits producer that blends tradition with innovation. Inspired by namesake ancestor Founder and chief His creative His officer Diego Osorio will become his CEO and brand in 2020 His builder Dire He’s Sims and a legendary athlete and cultural icon LeBron He launched Lobos 1707 with James. The Lobos 1707 Tequila and Mezcal portfolio comprises four of his ultra-premium products steeped in history, culture and family traditions. Lobos 1707 Joben Tequila, Lobos 1707 Reposado Tequila and Lobos 1707 Extra Anejo Tequila are all made from his 100% Blue Weber Agave. Harvested, distilled and bottled in Jalisco, Lobos 1707 Mezcal Artesanal is made from espadin and distilled and bottled in Oaxaca. Lobos 1707 Tequila and Mezcal is influenced by techniques from both old and new worlds and is finished in Pedro Ximénez (PX) wine barrels for a unique and high flavor profile. Lobos 1707 has won Master Certification and his two Gold Medals at the 2022 Tequila and Mezcal Masters, his Double Gold Medal and Best Reposado for his Tequila at the 2022 San Francisco World Spirits Competition, and his two Gold Medals. He has won numerous taste awards for his portfolio. at the 2022 SIP Awards. Everyone can sit at the table and stir, drink and taste Lobos 1707.
For more information:
https://www.lobos1707.com/
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