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Lexer, a customer data and experience platform, has hired Aparna Gray as its new VP of Marketing.
Presentation:
Lexer, the customer data and experience platform (CDXP), today confirmed that it has appointed Aparna Gray as its new VP of Marketing.
Gray comes from Dotdigital, where he was Head of Marketing for APAC. She has worked in the UK, China and the US and has over 20 years of experience in marketing, PR and communications.
He specializes in the SaaS, hi-tech and online retail industries and has worked closely with the e-commerce industry in the ANZ and APAC regions.
Previously, Gray was Head of Marketing at ChannelAdvisor and SLI Systems in Melbourne. Her extensive PR her agency experience includes her Weber Shandwick in London, her Burson-Marsteller in Shanghai and Bite Communications in San Francisco.
Upon his appointment, Aparna Gray, vice president of marketing, said: The company’s vision of being a retailer for data and insight needs drew me to this role. It’s great to work with a successful business that still has a startup vibe with direct access to its founders. We are in the business of providing marketers with solutions to some very complex problems, and using cutting-edge technology has been a passion of mine for the last 20 years. ”
Having witnessed the extraordinary growth of the online retail tech industry since arriving in the region in 2010, Gray sees Australia as a test bed for brands, while domestic success stories like Lexar make it to the US on the global stage. We believe it will only grow as it competes with and European platforms. .
“At a time when the resurgence of AI, omnichannel, and pragmatic automation dominates marketer thinking, we look forward to creating great experiences based on the needs of our teams and those of our customers,” said Gray. added Mr.
“Aparna brings a wealth of valuable experience and marketing capabilities in many global markets. Her reputation and multiple industry award nominations are proof of that,” said David Chinn, CEO of Lexar. . “Combined with her contagious energy and creative spirit, she leads a team of highly qualified marketers who work to drive business growth, treating all departments as customers for the marketing team. We look forward to working with you to increase Lexar’s brand awareness globally.
Gray has been nominated for Yotpo Amazing Women in e-Commerce Honoree for e-commerce in 2021 and 2022 and Industry Person of the Year at the VIP Awards in 2021.
Source: Comswork
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