[ad_1]
Referrals are not the only sales channel that can bring law firms more profitable projects.
Who brings new clients to your law firm? Let’s guess — a big chunk comes from referrals from past clients and partners. Using channels that work to grow your business is always a good idea, but imagine you can use other smart marketing techniques to drive growth. Here are some marketing strategies you can use to double up.
Define Your Unique Selling Point (USP)
The USP concept is based on what differentiates us from other law firms. Your differentiator is a higher win rate, attorney experience, or years in business. Attracting new clients starts with outlining what sets us apart from other law firms and communicating it on our website, social media, or leaflets.
Show review
Choosing a lawyer isn’t like choosing a supermarket to buy groceries today – it’s a much more complicated decision. You can effectively convince them to choose your services over those of a lawyer.
write a case study
Reading a few positive reviews may not be enough for demanding clients. Not surprisingly, they think reviews are easy to buy these days. That’s why they want to know more facts before they decide to work with you. It helps to present these facts. Write case studies by describing problems, processes, solutions, and outcomes.
improve SEO
Optimizing existing website content for better ranking is the first step in attracting more inbound leads. We recommend that you follow However, establishing an SEO workflow can be a time-consuming process and distraction from your core business. In this case, it’s worth working with her proven SEO agency who can set flexible performance goals.
write a blog post
Clients often look online for answers to their questions before calling an attorney. It’s not that they want to avoid using your help — eventually they will have to. We aim to understand how the procedure works. Covering the topics your audience is researching online will help you attract more quality traffic and prospects who can request a quote now. can.
Add FAQ
Adding an FAQ section to your article helps put your content in the featured snippet (called position zero on Google).
Start by listing the questions clients typically ask you and provide short but informative answers to them. .
get backlinks
Your content will not rank unless other websites link to your blog posts and pages. Getting backlinks can be difficult if your content isn’t already ranking high in search results, but there are very few tricks you can use.
- conduct research and produce reports
- Create infographics covering niche topics
- List case statistics
Improve website speed
Website speed is very important and helps your website rank higher in search results. The page should load quickly and users shouldn’t experience 404 page error issues. To avoid this, he uses monitoring tools like SEORAdar and ContentKing to identify the impact of code changes on the state of his website.
Check your website speed on web and mobile with free tools like Page Speed Insights. By optimizing your page building, you can also hire backend developers to speed up your website.
Create a Google My Business account
It doesn’t have to be the most famous law firm in the country. Just be the highest ranked person in your area. Creating a Google My Business account can help you attract customers near you. Simply add a detailed description and photos and ask past clients to leave positive reviews.
Create educational videos
Video is a great tool for establishing trust with prospects before they call or visit your office. Develop a strategy for your video content — define what you want your video to say, how your audience will benefit from your content, and where you want to post it. If you’re on a tight budget, use your phone or another camera and use an online video editor to edit your videos.
Host a webinar
Host webinars (both free and paid) covering the most frequently asked questions from clients.
Email automation tools can be used to sign up and send reminders prior to the webinar date. When you run a webinar, you need to demonstrate your expertise, host a question-and-answer session, and build rapport with your audience. People are more likely to ask for help if they actively seek out lawyers after the webinar.
Attorney Profile
Partner and employee experiences are the best business cards. Writing a compelling biography and putting it on your website will increase your credibility and get you more client work. Please add
Add live chat to your website
A quick response to client inquiries leads to more new business. Think of it this way. The longer clients have to wait for your consultation, the less time they have to find an alternative law firm. If it takes days to answer a question, your prospect may have already decided to use another company’s service. Installing live chat and having your assistant answer client inquiries as quickly as possible can greatly improve the number of new projects.
Take advantage of social media
Making social media work for your business doesn’t mean posting daily updates to your social media pages. Instead, they should be willing to share their expertise and help people and businesses find solutions to the problems they face. The best way to do that is to create a Facebook group where your target audience can ask questions or join existing groups. Share your knowledge in the comments and try to solve problems people are having.
Optimizing a lawyer’s LinkedIn account
LinkedIn can be a great source of prospects, especially if your client is a business. Optimize your profile on LinkedIn and encourage your colleagues to do the same. Using a high-quality profile picture, listing your experience, and posting a brief description of your accomplishments and responsibilities are just the first steps in building a credible attorney profile on LinkedIn. You should also actively act under the posts of your colleagues and prospects, write posts that bring value to others, and make all these actions a daily (or at least weekly) routine.
Manage campaigns effectively
Task management and accountability tracking can quickly become difficult while drafting a marketing campaign. Writing down all the tasks in a notebook will not solve the problem.
For a campaign to work well, it needs a framework of cooperation. For this, you can use a task management platform like Hive to list your tasks and assign them to your team. Online task management tools make it easy to create multiple projects and tasks, set deadlines, and track progress.
summary
Referrals are not the only sales channel that can bring law firms more profitable projects. While it is one of the most popular channels used by law firms to grow, there are other media that can be used to accelerate law firm growth in 2023. Land more projects by taking advantage of the opportunities that content marketing presents. Test different techniques to find the best one for your business. Going through them all can be overwhelming and exhausting, so do them one at a time.
[ad_2]
Source link
