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[Author: Vondrae McCoy]
The new year is finally upon us. Hopefully you are following our content marketing blog and
Here are some tips to get 2023 off to a good start. The New Year is also a great time to reflect on past performance, create and refine strategies, and look for new ideas that can be applied internally. We asked the experts to consider a list of content marketing trends for law firms in 2023.
Content marketing trends
1. Trust
Consistently sharing authoritative content with your audience is essential if you want people to trust your law firm. Concerns about privacy, security, and trust have made individuals less likely to trust the companies and businesses they do business with. It is important for clients and prospects to feel that you have the right answer and that you are the best solution. applies to anyone. Marketing and commerce transparency are paramount to our strategy this year.
2. Align law firms with credible and influential voices
It’s true that influencer marketing doesn’t look the same to the legal field as it does to other industries. However, there are still many leading attorneys creating content, and guests of the site are happy to write his blogs or feature their own blogs. By engaging in influencer marketing, law firms can leverage their relationships with industry professionals to leverage their influence and reach new audiences. In many cases. Both the law firm and the engaging influencer are in the best interest of collaborating on content and his leadership of thought. Once you’ve identified influencers to connect with, you can invite them to write guest posts on your blog, be featured speakers on upcoming podcasts, or give expert opinions at webinars. The opportunities are endless.
3. The rise of video continues
The future of content marketing is video. Video marketing helps improve search rankings and his SEO ranking, improve engagement with your audience and influence your clients to choose your company. Read our blog post Video Marketing Techniques for Law Firms to learn techniques that can help differentiate your firm’s approach from the competition.
These days, especially short-form videos are on the rise thanks to TikTok and Instagram Reels. Keep videos in your content short, funny, and chewy.
4. Podcasts
It is predicted that there will be 504.9 million podcast listeners by the end of 2024.
In short, this platform is packed with possibilities like never before. The great thing about podcasts is that instead of the consumer spending time sitting down and reading something, they can basically listen to information anytime, anywhere, just on their smartphone or device. Companies may also consider creating multiple shows aimed at audiences specific to their respective business areas.
For more information on how to start a podcast or improve your current show, check out this free eBook: The Law Firm Guide to Podcasting eBook.
5. Personalization
We have heard many times that content is king. What’s even better? personalized content. Future content takes personalization one step further through collaboration with influencers. Understanding their audience allows marketers to tailor content to their unique needs when leveraging the digital and social influences that their targets are likely to respond to. We continue to create compelling content by focusing on client-centric information and storytelling.
6. Omnichannel
Also known as integrated marketing or multichannel marketing, omnichannel strategy focuses on creating a consistent (and high-quality) experience across all channels that your clients and prospects prefer. Consistency and integration are key to delivering content when and where your audience is most likely to see it.
7. DATA-BASED CONTENT
Modern content marketing is truly data-driven. But while there are more tools than ever available to help marketers make data-driven decisions, they often lack the time or understanding to take advantage of them. Is not … Christopher PennCo-Founder and Chief Data Scientist at Trust Insights proposes a framework of six “C” rules. In 2023, level up through the tools and methods to access the data that matters to your marketing process. Your data should inform every content marketing decision you make. Track key metrics such as sessions per page, clicks, time on page, and pages viewed in a session.
8. Visually Rich Content Focused on Storytelling
In 2023, we encourage you to connect with your audience with your emotional and intellectual abilities. Providing information is important, but evoking emotion sets you apart. Visual platforms are fast becoming where online users spend most of their time. Sprinkle in interesting visuals when creating thought leadership, such as case studies and white papers. Choose an attention-grabbing graphic to the front of your work to give your readers a preview of what they will dive into and learn.
If you have a lot of information you want to share, consider creating an infographic. Infographics make ideal visuals for blogs, e-books, and more.
9. Email Marketing Isn’t Done
With over 4 billion daily email users and 77% of marketers reporting an increase in email engagement over the past year, it’s time to make the most of your company’s email marketing strategy . Try to send an email at least once a week. Publishing newsletters and sharing your latest content (blogs, ebooks, videos, etc.) are great ways to boost your email marketing efforts.
10. User experience is essential
User experience is always important. But the average Internet user is more knowledgeable than ever, and most will click away quickly if your site doesn’t:
- mobile friendly
- high speed
- I am satisfied with the cohesive design
- Use high-quality, interesting images
11. Conduct research
Everyone spreads misinformation in their minds, and it’s all too easy to lose trust and credibility in a matter of seconds if you don’t provide accurate information. To ensure that all content is correct, back up your claims with trusted sources and have multiple trusted and knowledgeable people read your content before publishing it.
12. REUSED CONTENT
Audiences have different desires and unique preferences for consuming content. In 2023, consider repurposing old content into new formats or updating with new information. Users today are much more capable of sniffing out content that hasn’t been updated in a long time, so it’s always a good idea to keep your content up to date.
13. AI and automation
There are many tools that content authors can use to enhance their processes, such as Grammarly and Google Doc’s autocomplete feature. With more tools likely to come, the law firm should keep an eye out for new opportunities to incorporate AI and automation into his content marketing to boost his ROI.
14. Humanization
Law firms have always struggled to convey that human side to their audiences. However, as overly promotional content like ads are increasingly frowned upon by users, staying authentic and human in 2023 is paramount. In other words, companies need to provide informative and personal content to their audience. Look for ways to humanize the tone of your writing. We want you to read our content like you’re informing a friend about new legal developments rather than trying to get new clients.
15. A value-oriented approach
Similar to what I wrote about humanization, users are reluctant to read content that resembles a service advertisement. As thought leadership continues to rise, users are interested in content that is educational and provides some value. We focus on responding to the interests and desires of our viewers and try to improve their experience in some way.
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As you can see, many of the law firm content marketing trends for 2023 center around customer-centric communications and providing an interactive, integrated approach to promoting your firm. Now is a great time to review your company’s annual marketing plan and make sure your tactics are aligned with those that actually make a difference in your company.
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