Latin hip-hop artist Pitbull’s fourth song joins Billion Views Club – but other artists still have more views

Cuban-American singer Pitbull (Armando Christian Perez) kicked off the new year with a bang when the music video for his 2011 club anthem “Give Me Everything” appeared on YouTube’s Billion Views Club earlier this month. The track, which also featured Ne-Yo, Afrojack, and Nayer, topped the Billboard Hot 100 as well as topping his year-end Rhythmic Songs chart when it was released over a decade ago.

It is Mr. Worldwide’s first number one Hot 100 hit since his 2004 debut, “Culo,” and is currently his fourth video to surpass one billion views on the video streaming service. Pitbull previously joined the Billion Views Club with “Timber” (featuring Kesha), “Rain Over Me” (featuring Marc Anthony) and Jennifer Lopez’s “On the Floor” .

The “Give Me Everything” video is the second entry into the Billion Views Club for Ne-Yo and Afrojack, but the first for Nayar.

Billion Views Club

Even with this latest entry on the Billion Views Club, Pitbull still has a way to become one of the most watched artists on YouTube.

The “Baby Shark Dance” video by Pinkfong is currently at the top of the list of most watched videos on YouTube, with over 12 million views to date. Children’s videos are likely to have a huge edge due to their near-infinite repeat viewings, perhaps frustrating parents and babysitters around the world. In fact, “Baby Shark Dance” is the most-viewed video of all time as of November 2, 2020, previously the most-viewed of all videos, by Puerto Rican singer Luis Fonsi. It overtook Daddy Yankee featuring “Despacito”. 1,186 days of time starting on January 12, 2017.

Many other music artists have surpassed 1 billion views, including Ed Sheeran, Mark Ronson, Maroon 5 and Katy Perry.

The importance of 1 billion views cannot be overstated. Her Psy’s “Gangnam Style” became the first video to reach the milestone in December 2012 and still remains one of his most viewed music videos on YouTube. The number of views exceeded 1 billion times in 134 days after its release.

By contrast, Adele’s “Hello” video took just 88 days, while Sheeran’s “Shape of You” and Fonsi’s “Despacito” each took 97 days. Also, while her K-Pop band BTS from South Korea is yet to join the Billion Views Club, she has scored top two of her 24-hour music debuts on YouTube with “Butter” and “Dynamite.” There is a feature.

This emphasizes that YouTube is more important to music artists than MTV was when it was actually playing videos.

As social media critic and brand marketing expert Scott Steinberg puts it:

1 billion classic videos

Given that billions of viewers watch billions of videos every day, more music artists are likely to join the Billion Views Club if the timeline grows long enough.

However, it may require some patience.

Guns N’ Roses’ “November Rain” is one of the most expensive music videos of all time, and in July 2018, nearly 26 years after its original release, it was released for the first time before the YouTube production of 10. Achieved 100 million views. A year later, Heard’s rocker “Sweet Child O’ Mine” also became his first 1980s video to reach his billion milestone.

In November 2018, Linkin Park’s “Numb” was the first video of the 2000s to predate YouTube, while Queen’s “Bohemian Rhapsody” became the first 1970s video to reach one billion views in July 2019. it was a video. There are currently no music videos for him. Participated in the Billion Views Club since the 1960s.

Sorry boomers.

“While we can see that some older videos have traction and appeal, it’s becoming increasingly apparent that modern audiences are looking for newer songs,” Steinberg said. And it’s just a sign that millennials aren’t looking for Peter, Paul, Mary, or Captain and Tennille, if only they knew who they were.”

Whether a song’s history is a week or decades old, joining the Billions Views Club will leave you with a certain amount of prestige, even if it takes a while.

“It could open doors for branding, sponsorships, and other opportunities,” said Steinberg. “But stacking additional views doesn’t really matter. Right now, 10 billion views doesn’t make a difference between one he or two.”

Finally, it may take a while for a Peter, Paul, Mary, or even a particular Paul, George, John, Ringo song to reach 1 billion plays, but Mr. Worldwide does. seems unlikely. We saw his last truck join the club.

“When you reach the level of modern celebrity, it continues,” Steinberg said.