Kit Kitchen Unveils New Marketing Strategy to Increase Revenue and In-Store Customer Reach

Vancouver, British Columbia, January 23, 2023 /CNW/- Modern Plant Base Foods, Inc. (CSE: Meat) (“Modern Plant Foods”) or (“We”), kitskitchen Health Foods Inc. (kitskitchen), an award-winning plant-based food company, a Modern Plant-Based Foods portfolio company, has launched a comprehensive new marketing strategy to increase revenue within the growing soup category. Announced. Kitskitchen hires a team of 19 expert tasters and launches a series of in-store demos at select stores. Canada’s largest retailer. At the same time, Kitskitchen will also launch a strategic digital advertising campaign, reinstating the brand as a leader in the fresh soup space and gearing up for the launch of his dry soup line.

Since its launch in 2014, Kitskitchen has experienced steady and consistent growth, building community support and revenue. “We have established brand consistency and loyalty so that everyone can enjoy delicious, healthy and comfort food. It’s the perfect time to launch new marketing initiatives to capture new heights in revenue this coming year.” Joni Berg, CEO of Kitskitchen Health Foods. “Over the past few years, we have found that participating in tastings directly translates into increased revenue, as we consistently feel that standing in front of our customers and letting them sample our delicious soups is the most effective way to do it. , decided to expand the model.” Kitskitchen has begun the first steps to launch this incentive, running in-store demo programs at Nesters Market and Natures Fare in February and March of this year. I promise

Nestor’s Market and Nature’s Fair Western Canada,and Canada’s annual sales $10 billionThe conglomerate is a leader in the Canadian grocery market, with Save-on-Foods, Buy-Low Foods, city ​​fareChoices Markets, Meinhardt Fine Foods, and Quality Foods.¹

Kitskitchen will also simultaneously launch a digital marketing campaign focused on social media platforms and geo-targeted advertising. Over 40% learn about food digitally.² Instagram has over 500 million daily active users (DAUs) worldwide.Every month, half of Instagram users[探索]I use tabs to discover new content and accounts to follow.³ Kitskitchen has built strong connections with consumers through face-to-face interactions, social media, and partner retailers. The new marketing strategy will affect all three outlets to strengthen brand awareness and increase budgets to launch targeted digital advertising campaigns. The company expects a 20% increase in annual revenue as a result of new marketing efforts.

The soup market is projected to witness a CAGR of 2.9% over the next five years. Increasing product variety, consumption of health and wellness products, and aggressive promotions by market players are expected to contribute to the growth of the soup market. Growing demand for healthier foods is expected to boost the demand for soups. The market sees a seasonal spike in sales as consumers tend to buy soups in winter compared to summer. Increasing product variety, consumption of health and wellness products, and aggressive promotion by market players have contributed to the growth of the market over the past few years. Rising demand for health foods is expected to boost the demand for soups in this region, which accounts for a large share of the market studied.^Four

Last year, Kitskitchen was able to drive growth to the bottom line by focusing on driving sales into existing markets with minimal marketing costs. For 2023, the company has decided to use the previous year’s excess profit to implement a new marketing strategy.

About modern plant foods

Modern Plant Based Foods is a food company based in Canada. Vancouver, British Columbia We offer a portfolio of plant-based products, including meat- and dairy-free alternatives, soups, and vegan snacks. Our products are available in select restaurants and retailers worldwide. Canada Including our own Modern Wellness Bar located in VancouverWe take a holistic approach to plant-based living and understand the importance of providing consumers with nutritious and sustainable alternatives without sacrificing taste. wants people to eat and be satisfied. That’s why we carefully select ingredients that are free of soy, gluten, nuts and GMOs. Our mission is to use natural plant-based ingredients to change the way food is produced and consumed for people, animals and the environment.

Cautionary Note Regarding Forward-Looking Statements

This news release contains certain “forward-looking statements” and “forward-looking information” under applicable Canadian securities laws that are not historical facts. Forward-looking statements involve risks, uncertainties and the potential for actual results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking statements. Other factors are included. Forward-looking statements in this news release include, but are not limited to, statements regarding the following: the company’s purpose, goals, or future plans; our sales growth, planned expansion, our brand recognition, future sales and earnings growth, and our business, operations, management and capital. Forward-looking statements, while believed to be reasonable, are subject to known and unknown risks, uncertainties and the possibility that actual results or future events may differ materially from those expressed or implied by them. are necessarily based on a number of estimates and assumptions that are subject to other factors. Forward-Looking Statements. Such factors include, but are not limited to: general business, economic and social uncertainties; Local and global market and economic uncertainties surrounding the COVID-19 pandemic. litigation, availability of key product ingredients, legislative, environmental and other judicial, regulatory, political and competitive developments; Ability to effectively expand manufacturing and production capacity. our ability to acquire retail partners to sell our products, the success of our market initiatives, and our ability to increase brand awareness; Ability to attract, maintain and grow relationships with key strategic restaurant and food service partners. our ability to predict consumer preferences; Delay or failure to obtain regulatory approval. Sufficient cash to meet liquidity needs. Additional risks described in our public documents filed with his SEDAR at www.sedar.com. Other matters discussed in this news release. Accordingly, the forward-looking statements set forth in this release may not occur and may differ materially as a result of known and unknown risk factors and uncertainties affecting us. Although we believe that the assumptions and factors used in making our forward-looking statements are reasonable, we should not place undue reliance on these statements and Applies only in The event will occur in the disclosed time frame or not at all. Except as required by law, we disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Modern Plant Based Foods, Inc.

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