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Video marketing is becoming an increasingly important component of any overarching digital marketing strategy. Marketing expert Julian Narchet said that with the increasing use of mobile devices and the popularity of video platforms such as YouTube, more companies are using the power of video to reach their target audience. , says they are ready to engage.
Video marketing today has many benefits. Here are five reasons why video marketing is essential to your digital marketing strategy.
- consumers love it
Consumers love video content. With the proliferation of mobile devices and high-speed internet connections, people are now able to watch videos wherever they are.
Statistics also back it up. More than 2 billion videos are played on Twitter every day, and more than 1 billion hours of video content are watched on YouTube every day.
TikTok has approximately 700 million monthly active users. In 2018, shortly after the platform launched, over 1 million videos were watched on the platform every day.
When you create video content, you can give your consumers what they want.
- It boosts your SEO
Google is the world’s most powerful search engine and its parent company, Alphabet, also owns YouTube. That’s why YouTube videos often appear at the top of search results for many terms.
Creating video content, uploading it to YouTube, and setting the right keywords can greatly improve your SEO. This is a great way to get your business found.
- encourage sharing
Much of today’s digital marketing revolves around creating shareable content. Social media is very powerful. Because content can go viral if enough people share what they see. This can dramatically increase your reach.
Videos are some of the most viewed as well as the most shared types of content. When you create video content, people are more likely to share it with others, which in turn gets more attention for your business.
TikTok boasts the highest level of engagement among all social media platforms. In fact, the average engagement rate by view on the platform in 2022 was 6.72%. Also, his 2022 average viewership for videos posted on the platform was 16.23%. This is a metric that measures the percentage of people who have watched a video from a specific account on the platform.
- Great way to explain what you are doing
Videos are a great way to explain what you do or what your product or service is. I have.
Video helps supplement words with visual cues and spoken word, making it easier to engage with customers. For example, many companies today supplement traditional written assembly instructions for products such as furniture with step-by-step video instructions. This is a great added value for our customers.
- increase reliability
According to Julian Narchet, building trust and credibility is essential for any business. Consumers today buy from companies they feel they can trust, and video helps create that trust in consumers.
Video content allows companies to put their face on the business. Facilitates connections between humans, not just entities. When consumers can see and hear the people behind a company, they can build a connection.
About Julian Narshe
Julian Narchet is a marketing and mass communications professional and communications manager at the University of Miami. He has extensive experience in the areas of customer service, market research, academic research, research management, social media, public relations and event management. He is passionate about making a difference in the lives of others through working with nonprofits and healthcare organizations.
(Devdiscourse journalists were not involved in the preparation of this article. The facts and opinions expressed in the article do not reflect the views of Devdiscourse and Devdiscourse assumes no responsibility for the same.) Hmm.)
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