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Jermaine Dupri makes a compelling case to credit a New York radio station playing Southern hip-hop.
during a recent visit goud show, JD spoke briefly about the upcoming Verzuz fight with Didi and how he was the dominant force on New York radio. According to Dupri, he knew the weight New York radio carried when it came to music at the time, so he had to sneak in there, which led to great results.
“The reason New York despises Southern music on radio is because of me,” Dupri said. “Bone Crusher and YoungBloodZ took Hot 97 in ways no one could have imagined. And they hired DJ Envy to work for them.”
He added: No one, no other company, nothing. It wasn’t as bad as it was back then, but now everyone else has moved on, and the reason that door opened was because I was beating the streets. ”
Jermaine Dupri’s role as producer, songwriter and label head for So So Def Records has been incredible. In the ’90s, JD introduced such notable artists as Chris His Cross, Xscape, and Da Brat, all of which released his albums platinum.
At the turn of the new millennium, Southern hip-hop and R&B became more mainstream, and JD was at the forefront with artists like Dem Franchise Boyz, Bone Crusher, YoungBloodZ, Jagged Edge, and Bow Wow. Over time, the South became home to a hip-hop culture that is still felt today.
New York City experienced a decline in the mid-2000s when Atlanta and other Southern cities like Miami, Houston and New Orleans began to dominate the charts, clubs and airwaves. has been accused of embracing styles from other regions, from the Southern-infused Dipset to A$AP Rocky’s Houston-inspired sound.
Diddy, Jermaine Dupri’s Verzuz opponent, actually made the comment in an interview with Hot 97 back in October. The Bad Boy boss has admitted he’s fed up with New York City being in “last place” and has urged New York City rappers to step up and embrace their roots.
“New York, we’re at the bottom,” Diddy said. “I’m here to tell you guys and that shit ends today. We’re gonna start doing us. It’s the way you hear the beat in your head. It’s the way you move.” How you dress, please don’t do that, God bless you.”
He continues: Because we come from a rich culture of artists, designers and creatives. New York is always the leader and we don’t blend in. We’re from New York.
Jermaine Dupri warns Diddy of ‘dangerous underdog’ ahead of Verzuz clash
Diddy stated his intention to lead the way and set an example for other New York artists to follow in his own music going forward. It is,” he said. “I’m doing me, New York disrespectfully.”
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