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According to research, there will be 1 billion smartphone users in India by 2026, and by 2025 data consumption is expected to double to about 25 GB per person per month.- Easier internet access and faster connections are driving demand for smartphones in India. Mobile subscribers in 2021 he had 1.2 billion, of which 750 million were smartphone users.
- According to research, there will be 1 billion smartphone users in India by 2026, and by 2025 data consumption is expected to double to about 25 GB per person per month.
- The country is set to become the second largest smartphone maker in the next five years.
These staggering numbers are more than just statistics. They point to India’s lifestyle revolution with a high degree of digitization. The rise in smartphone usage has also meant that the number of apps on the device has skyrocketed, with mobile screens flooded with 40 to 50 downloaded apps. These crammed mobile phones are facing challenges like memory issues, security and privacy issues, resulting in poor device performance. Unsatisfactory customer experience. A super app is a comprehensive app that offers a wide range of products and services with mini-apps that integrate all brands and services of an organization. Take Tata Neu, for example, which offers hotel and travel bookings, meal ordering, loans, and shopping. The app will soon expand to microfinance, microinsurance, BNPL, and other services. According to reports, in the first week of launch, Tata Neu experienced 2.2 million app downloads and 2.1 million app registrations.
Super Apps deliver a great customer experience
The reason for the rise of Super Apps is that most of today’s mini-apps serve only one customer need, such as travel booking, hotel booking, meal ordering, or shopping. Super Apps, on the other hand, is a huge marketplace that offers a wide range of features and services on a single platform. These are basically multi-purpose apps that act as a one-stop solution for all your needs.
Digital shopping has become the new normal after COVID-19, and customers expect seamless convenience along the way to purchase. Brands and service providers therefore have an obligation to deliver a positive experience, which will prove to be a key differentiator. Super Apps has this feature that allows customers to perform all aspects of the transaction, from product search to purchase to payment, without actually leaving the app, resulting in a seamless experience.
This is why the majority of retailers are jumping on the bandwagon to build their own Super Apps.
Also, Super Apps keep customers engaged longer as they offer a variety of services. As customers browse and skim through different apps for purchases, payments, and deliveries, they tend to get distracted and lose interest. When you log out of the app, it’s very likely that you’ll move on to another product.
But when everything is conveniently located in one place, your customers are more likely to stick with your app and stay with it. This leads to better customer engagement leading to higher conversions and sales. This also creates a sense of trust and addiction to the app, leading to repeat use. Super Apps also enhance the security and privacy of customer data as they are contained within a single login as opposed to data served across multiple apps.
Super Apps and CEPs
Super Apps collects a huge amount of user data from customers who log into the various services they offer. This treasure trove of data can be used to gain insight into customer preferences and needs, allowing you to target them more effectively with relevant products and services. By understanding their audience, how they behave, and what motivates them to use Super App, brands can deliver great customer experiences.
Tools like Customer Engagement Platforms (CEPs) have the ability to provide this kind of insight, helping brands to proactively engage with their target audience. For example, a customer may order food and book a taxi for the same day. This may be because you are busy with work that day and do not have time to cook.
You can use this data to offer personalized deals and discounts on meals and taxi rides for the day. Only CEP allows brands to capture such insightful data, identify when customers are using their apps, and suggest the services and products available for that particular day. A personalized customer experience built with the help of CEP enables Super Apps to generate higher brand loyalty and thus record higher customer retention rates.
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