Is brand activism just to make you cry and buy?

As mentioned in Miriam-Webster’s online dictionary, arousal is defined as “becoming aware of and actively paying attention to important social facts and issues.” In fact, there are some key factors that marketers and brands need to be aware of.

make the world a better place

It is becoming increasingly clear that younger generations such as millennials and Gen Z want change, but more importantly, brands have a moral obligation to make the world a better place. .

Some brands have a very large global sphere of influence, while others may have smaller geographic and regional footprints. Conscious consumerism, making intentional purchase decisions believing it will give you something, is becoming one of the biggest marketing trends since sliced ​​bread.

What was the first thing that came to your mind when you first heard the word “wake up”? Those young good guys? Did you know that the first millennial is approaching his 40th birthday, Gen Z is reaching the workforce and will soon be tomorrow’s decision makers?Target markets and these populations? Think of how many brands are actively targeting their stats. How does this demographic view your brand?

meaningful connections

All brands boldly claim their products are better, cheaper, or more effective than their competitors, yet consumers stand by the same values ​​as theirs. Consumers want meaningful connections with their products, and that’s where branding can create customer loyalty and connection.

Effective branding must raise awareness and generate attraction and attention to topics that fight the cause. And we’re not even talking about social media brands flagging his logo, say, rainbow colors for LGBTQIA+ Awareness Month. This is definitely not a related marketing cause. Aiming to be seen as an awareness agent, CRM actively encourages consumers to put up a good fight to consistently raise important social or environmental issues.

There are some very good examples of companies that have achieved activism. Its causes have a direct impact on consumer perspective and active participation. KFC and Pringles Movember The campaign is a good example, as is SAB’s work against GBV (gender-based violence).of Patagonia don’t buy this jacket, Gucci Against Gun Violence, the list goes on, but closer to home, when the IAAF tried to ban her unless she was on hormone-suppressing drugs, Nike took one of South Africa’s sports heroes, Caster Semenya. steadfastly supported and achieved great results. Affinity for the brand.

That is “Walking the Talk”!

Millennials and Gen Z aren’t the only ones demanding change and whether brands do better or get left behind. More and more people are starting to realize that they can’t just sit on the fence or sit backwards to what’s going on around them. It’s time for all of us to push for issues that make a positive difference for a better future, so that the world is a better place for the next generation.