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Apple has announced price increases that will make iPhone users in Nigeria, South Africa, Colombia, Egypt, Hungary, Norway, and the UK pay more for apps and in-app purchases in the iOS store.
The increment will go into effect on February 13th of this year, according to the phone maker.
The company did not specify the percentage of the price increase, but in Uzbekistan it announced a 15% to 12% price cut due to local tax cuts.
Apple also said that pricing will remain the same in Luxembourg, Singapore and Zimbabwe, but revenues to developers will be adjusted next month to reflect various tax changes in each country.
increase factor: Citing factors such as taxes and foreign exchange in affected countries as reasons for the increase, Apple said in a note to developers:
- “The App Store’s commerce and payment system was built to allow you to conveniently set up and sell your products and services on a global scale using 44 currencies across 175 storefronts.
- “Regularly, we update App Store prices for specific regions based on changes in taxes and foreign exchange rates. We do this using publicly available exchange rate information from financial data providers. , to ensure that app and in-app purchase prices remain uniform across all stores.”
Increased revenue: While tax hikes in some countries will lead to higher user payments, Apple says it will increase app revenue for developers in several other countries as well.
- “In addition, by the end of January, we will see increased revenue for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand and Uzbekistan.
- “Apple will estimate and remove taxes based on the tax category information provided prior to calculating commissions. Exhibit B of the Paid Applications Agreement will be updated to reflect this change.
- “The Pricing & Availability section of My Apps will be updated when these changes take effect. Yes, if you offer a subscription, you can choose to keep the existing subscriber pricing.” the company said.
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