[ad_1]
Harare – In the age of high-tech innovation we live in, many have come to associate innovation and creativity with technological progress. New and improved products and processes, faster devices that let you do more, and refined interfaces that improve the user experience.
But we rarely come across companies that take the principles of innovation and creativity beyond product and process design into marketing and CSR. Since its inception, the Econet brand has always been associated with pioneering thinking. As the nation’s leading telecommunications, media and technology company, Econet Wireless is at the forefront of developing many innovations designed to meet the needs of its personal and business customers. From mobile wallets to ride-hailing apps, most are launching technology-enhanced products on the market.
This culture of innovation extends beyond product design and permeates the very spirit of the company, as seen in cutting-edge marketing and social responsibility campaigns. For the past 20 years, the company has supported innovative social impact programs in education, public health and youth leadership. The culture of creativity is evident in his IKhisimusi Sifikile promotion this year. The brand has expertly collaborated with popular artist Jah Prayzah and the legend remade his Christmas anthem sung by Paul Matavire. In a move of genius, Econet’s leadership team incorporated elements of his CSR into the promotion, ensuring that the spirit of Christmas not only met the needs of their own customers, but also permeated the wider community. Following the COVID-19 pandemic, donations have declined as many disadvantaged groups and individuals continue to be affected, dropping further down the list of priorities for distressed businesses and families. increase. EcoNet’s promotion aims to promote generosity by inducing the implementation of initiatives that have a positive and sustainable impact. The festive season reminds consumers that it’s as much about giving as it is about receiving, enabling interactive engagement with customers.
No wonder the company won three coveted awards at the Marketers Association (MAZ) Superbrand Awards in Zimbabwe. These were Overall MAZ Superbrand of the Year, Best Superbrand in Telecommunications and Best Superbrand in Business-to-Consumer.
Running under the theme of “Brand Relevance and Superiority in the Age of Customers”, the award aims to recognize brands that demonstrate continuous innovation and creativity. Just one example of how we are leading in this area. Annual promotions can be tedious and repetitive, but the Econet team has risen to the challenge, adding higher stakes, more strategic collaboration, and border area care to its annual end-of-year campaigns to drive innovation and creativity. shows commitment.
Source: Newsday
Related
[ad_2]
Source link
