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Our first exclusive #BizTrends2023 interview is with Dion Chang, trends expert and founder of Flux Trends. Watch and listen as Chang reveals how the rise of the machine will affect his 2023 in his conversation with host Rutendo Nyamuda.
The 2022 Collins Word of the Year was “Permacrisis,” a term that describes “long-term instability and anxiety.” It was supposed to be a year of readjustment. As Chan puts it, “We came out of the pandemic, things opened up again, and things started to work again.”
This interview is also available on YouTube, downloadable app, Apple Podcasts, Spotify and IONO.FM.
great clarification
“But then (and still) there have been wars, supply chains have been disrupted, inflation is through the roof in countries around the world, and SA has its own energy problems.”
“So we’re inherently adapted to this sense of permacrisis, but when we find ourselves in an almost constant state of crisis, that’s where polycrisis really finds itself, I’ve felt that way for the past three years,” Chan says.
The great breakthrough is the sum of all that went wrong.
“From a trend perspective, we are starting to see the old system fundamentally collapse. If we reach a tipping point where all the old systems are collapsing, perhaps we should act now and get over it.” But there is resistance to replacing these systems, such as a four-day workweek,” he explains.
“But it’s unraveling, and that’s what we’re feeling around the world.”
Rise of AI
Advances in technology are helping to unravel this.
“During the pandemic, the contactless economy started to grow. During the lockdown, as e-commerce grew, we started to get used to shopping more online, so we became more reliant on machines,” Chang said. says.
He adds that if the metaverse was a hot topic last year, this year AI, especially generative AI, will be the next big thing in a very short period of time.
“We are in crisis, but we are becoming more dependent on machines and AI will rise in 2023. For example, AI wins an art competition, AI writes articles We do,” Chang explains.
“With all these new technologies, you are going to face the challenge of making that switch and looking for alternative solutions if you are not throwing away or moving out of your old system,” he adds.
It’s about technology, he explains, but it’s also about systems of business that are affected.
“These systems need to be revisited for better and more efficient ways to do this.”
6 key trends for 2023
Flux Trends uses the TRENDS methodology to highlight six key trends for 2023.
This year we see the following trends:
- T for technology
- Retail R
- E for economy
- N in nature
- Diplomacy D
- Sociocultural S
AI into all sectors of society, from work to entertainment – the pervasiveness of generative AI and AI within the creative economy. The question is, will mankind be able to keep up with the rise of machines?
Evolution of the omnichannel retail model with more nuances such as “discovery commerce”, virtual product placements and dark advertising.
Global supply chains are being reconfigured by the emergence of more complex issues such as the real impacts of climate change and an unstable geopolitical landscape, making economic realignment more difficult.
“With Permacrisis, brands need to say I’m on your side, I’m helping you, I’m not just trying to sell a product, I really want to be part of the solution. There’s…that’s a great opportunity.You can put your product in a problem-solving perspective…and if you can do that, you’ll earn that rare loyalty that’s very temporary in this day and age. .”
Climate disasters are wreaking havoc on global communities and impacting food security. Climate change migration and climate colonialism are emerging issues, as is algorithmic disaster financing.
While in the real world we are at a crossroads in global politics as governments shift to the right, in cyberspace the battle for digital sovereignty is raging. But the rise of Gen Z politicians is now adding to the mix.
“Specifically, Gen Z is the generation that will be the changemakers. Gen Z participates in government and policy-making at a much earlier age than millennials. It’s a generation that is passionate about the barometer, climate change, etc., all entering the corridors of power more quickly so that change can be made, not just protested from afar.”
The true impact of the Lockdown Life Audit will begin to emerge as people use technology to connect with the dead, live like an avatar, and explore the non-committal world of “situationship.”
Dion Chan is the founder of executive trend consultancy Flux Trends and one of South Africa’s most respected trend analysts, lecturers, authors and columnists.follow @Dion Chan @fluxtrends.
Conversation with Rutend Nyamuda. Founder of Tinzwe Media. @roo10dough | www.tinzwemedia.com
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