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iHeartMedia, America’s number one audio company, announced today. “iHeartRadio Presents: 50 Years of Hip-Hop” A year-long celebration of hip-hop and its impact on today’s society and culture. iHeartMedia brings together multi-platform assets such as radio broadcasts, streaming, podcasts, and nationally recognized events, along with stories from the artists and creators who pioneered the hip-hop sound, as well as the iconic supermarkets that created the dominant sound. Dedicated to sharing star stories. music and culture today.
Doc Winter, iHeartMedia’s President of Hip Hop and R&B Programming, said: “We look forward to celebrating our 50th anniversary all year round with the artists and creators who have shaped the genre.”
Starting this February 2023, iHeartRadio will launch its year-long 12-part iHeartPodcast series “50 Years of Hip-Hop,” joining iconic hip-hop pioneer Fab 5 Freddy to change culture forever. Share stories of people and events.
Throughout 2023, iHeartRadio will continue to celebrate hip hop’s anniversary by creating memorable moments on platforms and live events such as:
- Coinciding with February and Black History Month, iHeartRadio created custom vignettes with top recording artists like 50 Cent, Diddy, E-40, French Montana, GloRilla, Ice Cube, NLE Choppa, TI, Toosii, Young Dro, and more about why they fell in love. Share personal stories. Hip-hop broadcast on the station and his iHeartRadio app.
- March 2023, during the iHeartRadio Music Awards, iHeartRadio pays a special tribute to Def Jam Records, the world’s first hip-hop record label. Additionally, in March, he will shine a light on the women of hip-hop as part of iHeartRadio’s celebration of International Women’s Day, which will air on March 8, 2023.
- Throughout spring and summer, and to coincide with Black Music Month in June, iHeartRadio will produce vignettes highlighting how hip-hop influenced the stations and today’s big artists playing on the iHeartRadio app. .
- In August, iHeartRadio’s Living Black! returns to celebrate the power of black culture and its impact on the world. The celebration culminates in his hour-long special produced by Emmy and Grammy Award-winning Ricky Hughes. Advertised on over 550 stations, the event pays tribute to the Black community, pays tribute to the modern history creators and trend-setters who have shaped our culture, and showcases performances by some of the biggest names in music. increase.
The year-long celebration of the 50th anniversary of hip-hop will culminate in a special tribute to hip-hop and a once-in-a-lifetime performance at the 2023 iHeartRadio Music Festival in September and the iHeartRadio Jingle Ball Tour 2023 in December.
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