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Paramount’s John Halley Named Vice Chairman to Drive Industry Evolution
New York, January 22, 2023 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced Alicia Bolsa, Chief Business Officer, President of Lifestyle for Dotdash Meredith, and Chairman of the Board of Directors of industry associations.Borsa has been on the board since February 2020Most recently, he served as Vice-Chair of the IAB Board.Take over the role that Alicia was playing Krishan Bhatiahas been President and Chief Business Officer of NBCUniversal Media, LLC for the past year, and Krishan remains on the Executive Committee of the Board of Directors.
John HarryPresident of Advertising, Paramount, who has been on the board since March 2021as the new Vice-President.
“Alicia has had a significant impact on the Board during her tenure. She has a deep understanding of the publisher’s point of view, our industry is being redesigned from the ground up, and I am fully confident that she will help steer the industry in the right direction. David CohenCEO of the IAB.
“The IAB is at the forefront of addressing issues impacting our industry and we must hold each other accountable to ensure we meet the needs of the consumers, businesses and institutions who use digital technologies on a daily basis.” Borsa said. “As Chairman, I look forward to working with you. David Cohen, Board of Directors, and our full membership to educate and advance the tools needed to prepare for today’s changing ecosystem spanning regulation, fraud, identity, and addressability. ”
“I would love to work with Alicia. David Cohen, and the rest of the Board of Directors will ensure that we are able to assist all stakeholders in improving and evolving the digital ecosystem during such a critical time. The IAB is doing important work and we look forward to providing additional perspectives as we chart the course for the future. ” John HarryPresident, Paramount Advertising.
“Alicia and John are two strategic and highly respected executives who will undoubtedly be great partners in embracing the challenges and opportunities facing the media and marketing landscape head-on. We are at a critical juncture in our evolution, and as we embark on this new year, I look forward to the vision and thinking that the IAB has already prepared to ensure the industry’s continued growth.” Cohen added.
The new members of the IAB Board of Directors, elected for three-year terms, are:
- Ajay KapoorGlobal Director of Performance-Driven Marketing, General Motors Company
- Sarah TravisPresident, Roundel by Target
Current Board members re-elected for a new three-year term are:
- Eric DannetzGlobal Head of Revenue, Reuters
- Rajiv GoelCo-founder and CEO, PubMatic, Inc.
- John HarryPresident, Paramount Advertising
- Elizabeth Herbst BradyChief Revenue Officer, Yahoo Inc.
- Scott HoweLiveRamp Holdings, Inc. CEO
- Jia HyunVice President Marketing Solutions, LinkedIn
- Craig Kostelic, Condé Nast, Chief Business Officer, US Advertising Revenue and Head of Global Ad Solutions
- Peter NaylorVice President of Sales, Netflix, Inc.
- David SpectorChairman and Co-Founder, ThirdLove
The IAB Board of Directors consists of the following members:
- Sherry BacksteinCEO of The Weather Company and General Manager of IBM Watson Advertising
- Krishan BhatiaPresident and Chief Business Officer, NBCUniversal Media, LLC
- Alicia BolsaChief Business Officer and President of Lifestyles, Dotdash Meredith
- David CohenCEO, IAB
- Jerry DishlerVice President and General Manager, Google Ads
- Tom FochettaSenior Vice President, Samsung Ads
- Gina GarboPresident and CEO, National Public Media LLC
- Lisa HowardGlobal Chief Revenue Officer, Hearst Magazines
- Norm JohnstonNews Corp, Global Head of Advertising Strategy
- Luke CallisVice President of Sales, Americas, Snap, Inc.
- Jim KellerWarner Bros. Discovery, Head of Digital Advertising Sales and Advanced Advertising
- Eileen KeenanGlobal CEO, Mediabrands
- Alison LevinRoku, Inc., Vice President, Advertising Revenue and Marketing Solutions
- Helen LynnChief Digital Officer, Publicis Media
- Kirk McDonaldChief Executive Officer, Group M North America
- Alan MossVice President, Global Advertising, Amazon.com, Inc
- Nicole PanguisCEO, Ampersand
- shennan reedSenior Vice President, Head of Media, L’Oréal united states of america,Ltd
- Joy RobbinsChief Revenue Officer, The Washington Post
- Doug RosenChief Executive Officer, Americas, Dentsu Media
- Aaron SobolUS Head of Media Investment, Unilever
- Nada StilatVice President Global Sales North America, Meta
- John TrimbleChief Ad Revenue Officer, SiriusXM
- Lisa ValentinoExecutive Vice President, Client Solutions and Addressable Enablement, The Walt Disney Company
- Julie Van UrenManaging Director of Rakuten, Inc.
- Rob WilkMicrosoft Corporation, Corporate Vice President of Microsoft Advertising
- Joe ZawatzkiGeneral Partner, Aperiam
The ex-officio members are:
- Miranda DimopoulosRegional CEO, IAB Sea & India
- Townsend Feehan, Chief Executive Officer, IAB Europe
- Stu InggisPresident, Venable LLP (Secretary)
- Rich LuffergyGeneral Partner, Archer Advisors
- David MooreCEO, BIGtoken
- Randall RosenbergUnlimited Partners, Randall, Ltd.
- John TwohyCumulus, Senior Vice President of Finance (Accounting)
The IAB Executive Committee includes:
- Alicia BolsaChief Business Officer & Lifestyle President, Dotdash Meredith (IAB Chairman)
- John HarryParamount Advertising President (IAB Board Vice Chair)
- Krishan BhatiaPresident and Chief Business Officer, NBCUniversal
- David CohenIAB Chief Executive Officer (IAB Board Chairman)
- Gina GarboPresident and CEO, National Public Media
- Peter NaylorVice President of Sales, Netflix, Inc.
- shennan reedSenior Vice President, Head of Media, L’Oréal united states of america,Ltd
The new board slate will be officially unveiled in 2023. IAB Annual Leadership Meeting (ALM)For more information on the IAB Board of Directors, please visit: iab.com/boardofdirectors.
About IAB
of interactive advertising bureau We help the media and marketing industry thrive in the digital economy. Its membership comprises over 700 leading media companies, brands, agencies and technology companies responsible for sales, distribution and delivery. When Optimization of digital advertising marketing campaigns. This industry association conducts important research on interactive advertising while educating brands, agencies, and the broader business community on the importance of digital marketing. In partnership with the IAB Tech Lab, the IAB develops technical standards and solutions. The IAB is committed to professional development and increasing the knowledge, skills, expertise and diversity of the workforce across industries.Through the work of the Public Policy Office washington dcan industry association that advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. new york city.
Source Interactive Advertising Bureau (IAB)
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